Kristen Hampshire
Mermaid state of mind
Profiles
April 30, 2026
At Mermaids in Carlsbad Village, California, two distinct retail spaces work in tandem, blending coastal style, thoughtful curation and a sense of place.
On brand, a boutique method
Sidebar
April 30, 2026
Coastal cues
Articles
April 29, 2026
Coastal home decor trends are grounded by the sea, relaxed and relevant without being too bold.
Starfish Award Winner: Half Full Gift Boutique
Starfish Award Winner Profiles
April 29, 2026
Half Full Gift Boutique promotes meaningful merchandise and teams with local causes.
‘The O’ relocation to Kent Island is complete
Retailer News
April 23, 2026
Lifestyle boutique Ophiuroidea’s move gives owner Kim Hannon room to evolve the customer experience.
Soft spots for plush
Presentation
March 4, 2026
Statement characters, storytelling and smart store flow are presentation wins for the "softies" in store.
Coastal Jewelry: A wave of bright charm
Coastal Connection
March 4, 2026
This sunny, salt-air retreat in Sandwich, Massachusetts, provides the perfect backdrop for jewelry sales.
Jewelry merchandising: Pleasantly surprised by jewelry
Coastal Connection
March 3, 2026
This Marathon, Florida, store gives customers an unexpected treat of jewelry to select from.
Just be cause
Sidebar
March 3, 2026
Not your usual monkey business
Profiles
March 3, 2026
At Mellow Monkey in Stratford, Connecticut, visitors come for the gifts and stay for the contagious energy and connections.
Starfish Award Winner: Yes! Gallery
Starfish Award Winner Profiles
March 3, 2026
Yes! Gallery is known for its coastal decor and for giving back to its Rhode Island community.
Surf meets souvenirs
Profiles
Dec. 22, 2025
From souvenirs to surf brands and community leadership, Beach Bazaar’s four-decade arc in Siesta Key offers a blueprint for longevity.
Starfish Award Winner: Boca Boutique
Starfish Award Winner Profiles
Dec. 22, 2025
Boca Boutique finds ways to give back to individuals and groups in its Sarasota, Florida, community.
‘The O’ charts a new course
Retailer News
Nov. 20, 2025
The Maryland-based boutique known for coastal jewelry, gifts and custom pieces prepares for a January 2026 opening at Kent Island’s Bay Manor Shops.
Swift Seas: vintage tee raises $2.3 million for otters Monterey Bay Aquarium
Retailer News
Nov. 19, 2025
Shirt relaunches as limited time thank you gift for donations after Taylor Swift spotted wearing the tee.
The power of place
Merchandising
Oct. 29, 2025
Three destinations, three ways: coastal retailers share how thoughtful name-drop presentations mixing place-based products with an array of gifts inspire more buys.
Making retail sparkle
Profiles
Oct. 29, 2025
At Emporium@C’s, Orange Beach, Alabama, and Perdido Key, Florida, locations, every day feels like a parade — sequins, sparkle and coastal flair included.
Starfish Award Winner: The Cottage Shop
Starfish Award Winner Profiles
Oct. 28, 2025
Giving back is stitched into the fabric of The Cottage Shop’s Outer Banks existence.
Pauline’s Gifts rallies community for Operation Troop Support fundraiser
Retailer News
Sept. 25, 2025
The Massachusetts gift shop raised over $1,500 in donations for shipping care boxes to deployed service members.
Tide-turning towel displays
Merchandising
Sept. 2, 2025
The latest beach towels provide attractive display options and are packed with purpose and portability.
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