Boutique branding
Sidebar
April 30, 2026
Mermaid state of mind
Profiles
April 30, 2026
At Mermaids in Carlsbad Village, California, two distinct retail spaces work in tandem, blending coastal style, thoughtful curation and a sense of place.
Beads of impact
Sidebar
April 30, 2026
Making waves with purpose
Trends
April 30, 2026
Eco-friendly products connect coastal retail to what matters most.
Where plush meets possibility
Sponsored Content
April 30, 2026
Zoologee is more than just a name change, it is the transformation of an engaging, story-driven brand that helps retailers connect with families.
Why retailers can’t afford to miss Surf Expo
Sidebar
April 30, 2026
Experience the evolution of coastal retail
Sponsored Content
April 30, 2026
Over the last 50 years Surf Expo has continued to serve as the epicenter for surf and coastal retail, offering new opportunities and a trusted community.
Styled for the shore
Presentation
April 30, 2026
When seaside retailers accessorize and update apparel displays, customers are more likely to take notice and make a purchase.
On brand, a boutique method
Sidebar
April 30, 2026
Coastal cues
Articles
April 29, 2026
Coastal home decor trends are grounded by the sea, relaxed and relevant without being too bold.
Starfish Award Winner: Half Full Gift Boutique
Starfish Award Winner Profiles
April 29, 2026
Half Full Gift Boutique promotes meaningful merchandise and teams with local causes.
Setting positive expectations
Customers Count
April 29, 2026
Setting positive expectations.
Find your Goldilocks zone
Retailer Reflections
April 29, 2026
Find your Goldilocks zone.
Set the stage for summer sales
Taking Stock
April 29, 2026
Set the stage for summer sales
Orlando, here we come
Editor's Note
April 29, 2026
Make plans for a worthwile trip to Orlando.
Guy Harvey launches Marlin Air sun protection collection
Wholesaler News
April 28, 2026
The new sun protection apparel line offers a coastal theme and a cooling, lightweight performance.
‘The O’ relocation to Kent Island is complete
Retailer News
April 23, 2026
Lifestyle boutique Ophiuroidea’s move gives owner Kim Hannon room to evolve the customer experience.
The Coastal Connections Conference announces 2026 keynote speaker
Coastal Connections Conference
April 22, 2026
Savvy Shopkeeper Founder Kathy Cruz opens educational sessions with “A Coastal Retailer's Profit Playbook,” on Sept. 19.
OC Apparel Show launches Cali Gift Show
Events
April 22, 2026
Southern California wholesale event introduces an exciting new destination for gift, lifestyle, and resort-driven merchandise.
Dallas Total Home & Gift Market reimagines Temps for June 2026
Events
April 21, 2026
The Total Home & Gift Market will feature new Temps neighborhoods to improve navigation across the show floor.
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