Michael Hale, owner, founder and creative director for Los Angeles-based retail consulting firm, Retail REHAB returns to the Coastal Connections Conference, Oct. 22-24, at the Margaritaville Resort, Orlando, for an in-depth session designed to take your store’s visual merchandising to the next level.
During the session "Visual Merchandising Tips and Tricks," Tuesday, Oct. 24 from 9-10 a.m., Hale will help attendees learn how to create visual merchandising presentations that capture the coastal vibe, while creating opportunities for increased sales.
This how-to session will give you new inspiration and actionable takeaways to super-charge your visual merchandising strategies and visual displays!
Hale defines visual merchandising is the use of techniques and strategies to entice your guests shopping behavior.
In this can’t-miss session, Hale will cover:
- The use of color theories in visual merchandising
- Strategies with appropriate stock levels
- Strategies with product placement/accessibility
- The use of display props
- Strategies with fixture placement / store layout
- How to create your own Visual Merchandising Guide
“The Coastal Connections Conference is a unique opportunity to attend a focused event for your specialized retail business model,” says Hale. “It’s a networking and collaborating event where experts share ideas for coastal / travel / entertainment retailers— specialized topic event that you won’t find anywhere else.”
Hale will also be giving one attendee a free 1-hour on-site consultation. The winner will be drawn after his presentation.
“We are excited to Hale return to the Coastal Connections Conference to provide further advice for helping coastal retailers improve their store’s visual merchandising to not only improve the aesthetics but to also garner increased sales,” says Kristin Ely, Coastal Connections Conference director. “His level of expertise and his specific expertise working with high-profile gift shops, souvenir stores and boutiques, will offer exceptional value to our attendees.”
For more information and to register, visit www.coastalconnectionsconference.com.
