
Practicality and style are purchase priorities for customers shopping for beach towels. “They want something beautiful, functional and easy to roll up in a tote or weekender bag,” says Christina Gray, founder, Beached, a nature-inspired lifestyle brand offering coastal goods for modern adventurers.
Lightweight with drape:
“There’s a shift toward multifunctional, lightweight fabrics that don’t compromise on softness,” Grays says, noting microfiber blends that dry fast and wash easy. Albert DiPadova, co-founder of Riviera Towel Company, points to 100% cotton hand-loomed Turkish towels that are pre-washed for softness, durable, lightweight and absorbent.