Matching sets for moms, dads, kids, babies and even pets, have long been available and lately are gaining traction with the coastal crowd.
Family matching nostalgia is a feature Emerson and Friends likes to home in on with its prints. Recent favorites include Camp Emerson, inspired by the CEO’s family camping trips, and Save the Sea Turtles.
“Our coastal Christmas print sells out every single year,” says Ashley Bechtloff, marketing manager. “We even have dog bandanas that match our Christmas print,” she adds.
Seaesta Surf has expanded beyond its swim offerings in 2026 and into a wider coastal lifestyle collection. For 2026, Julia Wheeler, founder and creative director, sees match-back moments, elevated nostalgia and multi-use pieces trending.
“Families love to coordinate, whether it’s siblings in matching prints or parent-child matching sets, especially while on vacation and taking family photos. Even just having colors and prints that coordinate without having to match exactly. This is definitely something to think about while merchandising,” she advises.
