
Coastal decor has long been a popular style for regions that extend beyond the shorelines due to its relaxing vibe and neutral tones that appeal to homeowners everywhere. But understanding the nuances that give the style regional differences and the current influences that impact consumer preferences also play a role in what is popular.
Seaside Retailer (SR): How popular is coastal decor and what are the driving factors behind its popularity?
Julie Smith Vincenti (JSV): Coastal is an especially captivating style category right now. For starters, families are traveling in full force and coastal regions are especially popular destinations. This sparks interest in and desire for coastal furnishings, especially decorative accessories and gifts. These products integrate so easily with a home’s existing decor.
SR: Can you elaborate on the regional variations you are seeing? What are some specific regional trends that are emerging this year?
JSV: In the East, the neutrals are cooler, accent colors are familiar and the forms are more transitional. In the Southeast, colors are bright and varied and the forms are lighter. And in the West, neutrals are warmer and lines are more curvaceous — the vibe is significantly more modern, and these interiors feature appealing mixes of materials and textures.
SR: How has the pandemic affected these design trends and/or the demand for decor?
JSV: Appreciation for rattan and woven materials increased during the pandemic. These intricately woven grasses remain popular, and coastal interiors across the country are welcome backdrops for these lightweight and livable furnishings, especially ones featuring intricate patterns. Matte finishes are another post-pandemic mainstay, and they bring an air of sophistication to coastal interiors, especially when on sculptural forms.
SR: What timeless decor trends continue to be popular year after year that coastal retailers can rely on?
JSV: Coastal looks are a timeless option in kids’ bedrooms, of course. And nautical motifs and marine-related novelties are go-tos in both primary residences and vacation homes. For homeowners, the key is to create casual comfort, not a hospitality vibe. Warmer neutrals and casual textures bring that lived-in look.
Julie Smith Vincenti is the owner and editorial/creative director of Nine Muses Media LLC, a boutique media and communications company. She can be reached at julie@ninemusesmedia.com.