Beach and coastal jewelry are among the longest lasting, most expressive and personal keepsakes one can find. This jewelry, whether casual or elegant, can also add instant beachy fashion to any ensemble.
No matter what your customer is trying to express with their coastal jewelry, you can provide them with beautiful, long-lasting, stylish offerings to help them achieve their desired result.
“Jewelry has always been an important part of our lives as a fun way to stylize, express personality, and connect us to the memories we cherish,” says Mikey Kapica, sales director, Charming Shark. “Our jewelry offerings focus on providing a wide variety of quality pieces at an affordable price for travelers.”
The Charming Shark line has been recently redesigned with a fresh new look that features a diverse mix of anklets, charms, bracelets and necklaces, according to Kapica.
“We have jewelry offerings for men and women including our hand wrapped fossil shark tooth necklaces, stack pack bracelets, sea life charm anklets, leather bracelets and much more,” he says.
Attachable charms are the company’s newest pieces introduced for 2025. “We wanted to create charms that are stylish yet easily interchangeable,” explains Kapica. “By design, these charms attach nice and tight allowing for our customers to create their own custom-looking jewelry that fit their personalities.”
Stacking up
Ocean Jewelry launched its Echoes of Blue collection in 2025. The collection is inspired by the ocean’s beauty and tranquility. According to U.S. Sales Director Alan Clancy, the line is packed with selling points.
“The highlight of this collection is the 14-karat gold vermeil jewelry with turquoise and accented with sparkling with lab created sapphires,” he says. “The mix of gold and turquoise is set to be a big trend, making these new pieces both stylish and meaningful.”
Ocean Jewelry’s new Echo’s of Blue collection features popular sea life motifs.
The Echoes of Blue collection features an extensive selection of timeless sea life motif pieces including wave, turtle, stingray, crab and starfish. The mini collection offers matching pendants, earrings, rings and bracelets, which Clancy says offer a great up-sell opportunity.
“Our partner retailers are telling us that their customers are actively looking for a more personal and stylized look when it comes to their core pieces of jewelry,” says Clancy. “Stacking or layering of jewelry facilitates that individual look.”
Meaningful heirlooms
Holly Daniels Christensen, founder and designer, Dune Jewelry & Co. says of 2025 trends, “We’re seeing a huge shift toward stackable, statement pieces with a touch of luxury — think bold cuffs, striking rings, and classic silhouettes enhanced with diamond accents.”
Creating instantly priceless jewelry that captures memories in a tangible, wearable form is the focus of Dune Jewelry.
“Our designs go beyond accessories — they’re meaningful heirlooms handcrafted with your personal sand or earth element, telling your unique story,” says Daniels Christensen.
With the launch of its Luxury Collection, Dune is elevating its bestselling designs with diamond gradients, set in high-quality sterling silver, offering certain designs in 14-karat white or yellow gold.
“This collection speaks to those who crave exceptional quality, timeless elegance, and a deeply personal connection to their jewelry,” Daniels Christensen says.“Coastal customers are craving jewelry that feels organic yet elevated, something that reminds them of the shore but also transitions effortlessly from day to night.”
Customers are also leaning into intentional storytelling — selecting sand from future dream destinations, honeymoon beaches, or family legacies to make their jewelry even more meaningful.
“This emotional connection is at the heart of everything we create at Dune,” she says.
Adding charm
Personalization and layering, reflecting the growing trend for customized jewelry that allows customers to express their unique coastal connection is the impetus behind The Beach and Back’s new charm bar program. It features customizable seaside-inspired charms.
“Coastal customers are embracing personalization and charm-based jewelry that tells a story,” she says.
The Beach and Back’s seaside-inspired charms feature natural elements.
The Beach and Back is dedicated to creating simple, elegant jewelry inspired by the ocean and coastal adventures. Each piece reflects the beauty of the sea, sand and sun, while layering with existing collections to evoke timeless beach memories, according to Carey Del Buono, founder of The Beach and Back.
The charm bar collection includes natural and metal-cast shells as well as coin shapes with critter motifs in enamel like turtles, pineapples, flamingos, and palm trees. There are also pastel-colored stone charms, pearls, crystal-edged coin charms with initials, and whimsical designs like a wiggly metal fish with cubic zirconia eyes.
“Bold yet delicate designs with intricate details, such as cubic zirconia accents or textured metals, are especially appealing this year,” adds Del Buono.
Oh buoy
Patsy Kane | Nautical is a woman- owned boutique jewelry design and manufacturing company rooted in the heart of New England known for its classic maritime-inspired pieces.
“We pride ourselves on producing the majority of our products right here in New England, ensuring authenticity and quality in every piece,” says Patsy Kane Wiswell, owner/designer.
This year, Patsy Kane | Nautical introduced the Ketcham Buoy as part of its ongoing collaboration with its design partner Heather Ketcham, owner of aquaculture supply manufacturer, Ketcham Supply.
“Our customers are seeking classic pieces at an affordable price point. They want timeless style that they can carry for years,” she says.
Sustainable statements
Drift by Stonington Designs specializes in creating statement pieces that highlight the intricate grain, texture and warmth of reclaimed woods.
Drift by Stonington Designs features bold wood elements with elegant metals.
“Sustainability is at the heart of our brand — we use remnant pieces from woodworking shops that would otherwise be discarded or incinerated,” explains Michelle Yozzo Drake, co-founder and creative director of Drift by Stonington Designs based in Connecticut. “This approach allows us to craft high-quality, heirloom-worthy jewelry while ensuring that every piece of wood finds a second life in a meaningful way.”
The company’s standout for 2025 is a new weave pattern, which is available in its banister, breakers, boardwalk and beam bracelets, which embody the trend of bold, textural statement pieces.
Whether it’s a statement cuff or a bold earring, designs complement the season’s trend of eye-catching accessories, according to Yozzo Drake.
Yozzo Drake also notes a trend toward layering and mixed materials in accessories this year. “We’re seeing a strong demand for pieces that layer wood with other natural elements like metal and stone,” she says.
“Stacking bracelets with varied textures or pairing bold wood earrings with delicate chains is a key trend. The focus is on creating depth and dimension through material contrast while keeping the look fresh.”
Problem solved
Monica Delgrosso and Katie Moss co-founded of K’Lani to make trendy an age-old problem that often occurs on the beach.
“The worry of every girl, especially near the seaside, is not having a hair tie when she needs to pull her hair up,” explains Delgrosso. “K’Lani fuses the cutest trendy bracelet stacks and durable strong hair ties into one product.”
The hair tie bracelets come in sets of five, all coordinated around a motivational theme, and each bracelet functions as a ponytail holder, eliminating the need to store boring black hair ties on your wrist.
There are more than 40 styles to choose from and every season K’Lani releases around 15 on-trend sets to keep customers coming back for more.
“One of our favorite sets launched in 2025 is the Reflect Set that brings the peaceful energy of the beach inspired by sand, waves and sea glass. The earthy neutral and soothing green colors remind you to calmly go with the flow as you reflect on what really matters,” describes Moss.
The company also released the Anchor Set, which comes in nautical colors and stripes. “The white and gold anchor charm reminds us to stay grounded and hold steady through life’s twists and turns,” Moss adds.
Shells sell
Brielle Cenci who calls herself chief mermaid officer for her company, Brielle’s Shells says the company’s products are among the most unique in the coastal accessory market.
“We got tired of seeing the same necklaces and bracelets in every surf and boutique shop, so we decided to change that,” she says.
The company’s Mermaid Hair Extensions are creating a whole new category of coastal jewelry.
Every beach girl dreams of wearing shells in her hair, she insists, and the company’s handmade clip-on accessories are a simple and stylish way to do it. “We make colorful beaded versions that are popular with the kids as well as natural, boho versions that are a big hit with older girls and women. Our Mermaid Extensions are on track to be the next biggest trend in the coastal accessory market,” she says.
Whether your customers appreciate a modern coastal look, boho beachy vibes or classic nautical style, there are plenty of beautiful selections from dedicated makers who are able to fulfill your customers’ every whim.
