The catchy slogans and vibrant designs What the Fin is known for are now being incorporated into apparel and hats that support breast cancer awareness. The company’s Breast Cancer Awareness line, being promoted during the month of October, incorporates fun designs and sayings such as Keep the Boobies Bobbing and Covet the Coconuts.
These T-shirt slugs along with pink-themed hats and tops by support the American Cancer Society Greenville (South Carolina) Chapter where the clothing brand is headquartered. Five dollars from every sale goes directly to the organization. This line includes styles for men and women and honors October as Breast Cancer Awareness Month. This is the fourth year the company has supported the chapter’s breast cancer awareness efforts.
“What The Fin is a faith-based company that supports numerous charities,” says John Friday, vice president of sales at What the Fin Apparel. “Breast cancer is something that in one way or another impacts the lives of virtually everyone, and we feel blessed to be able to participate in charity events supporting breast cancer awareness.”
What the Fin offers collections of branded lifestyle and activewear designed for the coastal life — fishing, surfing, boating and spending time on the beach. Products include short- and long-sleeve T-shirts, performance wear, hoodies, visors, caps, sun guards, decals, towels, koozies and more. In addition to the Breast Cancer Awareness line of apparel, Friday says, “We also support many breast cancer awareness charity events.”
