Sincere Surroundings has announced the launch of its comprehensive, customizable gifts and souvenir offerings, which it will debut during Surf Expo in Orlando, Florida, on Sept. 8-10.
“There is a need to ensure stores stand themselves apart in the marketplace and we have the ability to help our partners do just that with our personalization and complete customization options,” says Michelle Leuthold, founder of Sincere Surroundings.
Niche product offerings are specialty for the Rock Rapids, Iowa-based gifts and decor wholesaler, which added 34 new collections to its personalized gift and decor lines for seaside, coastal and nautical shops. From desert themes to strawberry festivals, aquariums, hot air balloons, peaches (Georgia), cherry blossoms (Washington) and more, an abundant menu of themed products is available.
“A store might have a funny colloquialism or something unique to their area that we can create, so we have a wide variety of products and some we do totally custom,” says Abbey Grooters, director of marketing for Sincere Surroundings.
Because all Sincere Surroundings are American-made and designed and produced in-house, “it’s super easy for us to do and there is no upcharge,” Grooters points out. Plus, there are products at every price point. Products can be personalized down to location coordinates or colorful design elements.
Souvenir and gifts sales have ramped up during the last several years, according to Grooters. Sincere Surroundings has responded by ramping up with the new hardcopy and online catalogue of its themed and customizable products to accommodate the demand. Grooters says, “People are always requesting specialty products — something they can only offer in their store.”
