Spring breakers and families alike are more eager than ever to soak up the sea, salt and sand they missed out on in 2020. That means they’ll need something to wear in the water this coming beach season — swimwear that not only covers them, but that’s also form flattering, functional and stylish.
Finding that new trendy swimwear line to carry in your store may be a little more challenging than years past. According to Jack Laniado of swimwear company Swimsuit Station, many manufacturers aren’t introducing new lines in 2021 since they have ample stock left over from last year. But still some trends are emerging.
“We are seeing a surge in one-piece swimsuits year over year, and we are seeing some warm colors like rust and sage,” he says.
The Pantone Color Institute forecasts spring and summer runway colors that “are illustrative of nature and combine a level of comfort and relaxation with sparks of energy that encourage and uplift our moods.”
Burnt Coral, Amethyst Orchid and Raspberry Sorbet are among the bolder and beachier shades on Pantone’s Spring/Summer 2021 New York Color Palette to be on the lookout for.
Sabrina Mattessich, marketing manager for swimwear company Sunsets Inc., says tie-dye, animal, animal/floral mix prints, tropical and palm leaf prints, and bright multicolored paisley prints are all the rage this upcoming beachgoing season.
As for styles, a return of the basic triangle and tie side, cropped bandeau and sleek, simple one pieces dominate.
“High-waisted bottoms are still important,” she adds.
Sustainability is another emerging trend as swimsuit company HLC notes on its blog, “Most notably, a trend we've seen gain momentum through 2020 is sustainably produced swimwear. More swim labels are launching as entirely sustainably and ethically produced than ever before. The sustainability trend is one we anticipate will become the norm over the next few years.”
Creative cutouts, asymmetric, spaghetti straps, high cuts and tie-knots are other notable trends HLC is forecasting.
As you stock your store for the season ahead, check out the exciting new swimwear styles we’ve featured that are sure to get your beach-bound customers noticed whether they’re in the water or on the sand.
