Splashing in Style |
| By Seaside Retailer Staff |
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The whole family will look and feel great as they explore the waters in these popular swimwear styles.
 Spring breakers and families alike are more eager than ever to soak up the sea, salt and sand they missed out on in 2020. That means they’ll need something to wear in the water this coming beach season — swimwear that not only covers them, but that’s also form flattering, functional and stylish. Finding that new trendy swimwear line to carry in your store may be a little more challenging than years past. According to Jack Laniado of swimwear company Swimsuit Station, many manufacturers aren’t introducing new lines in 2021 since they have ample stock left over from last year. But still some trends are emerging.  The swimsuits shown here are among Heat Swimwear’s newest introductions for 2021 that feature eye-catching prints and cuts. “We are seeing a surge in one-piece swimsuits year over year, and we are seeing some warm colors like rust and sage,” he says. The Pantone Color Institute forecasts spring and summer runway colors that “are illustrative of nature and combine a level of comfort and relaxation with sparks of energy that encourage and uplift our moods.” Burnt Coral, Amethyst Orchid and Raspberry Sorbet are among the bolder and beachier shades on Pantone’s Spring/Summer 2021 New York Color Palette to be on the lookout for. Sabrina Mattessich, marketing manager for swimwear company Sunsets Inc., says tie-dye, animal, animal/floral mix prints, tropical and palm leaf prints, and bright multicolored paisley prints are all the rage this upcoming beachgoing season. As for styles, a return of the basic triangle and tie side, cropped bandeau and sleek, simple one pieces dominate. “High-waisted bottoms are still important,” she adds. Sustainability is another emerging trend as swimsuit company HLC notes on its blog, “Most notably, a trend we've seen gain momentum through 2020 is sustainably produced swimwear. More swim labels are launching as entirely sustainably and ethically produced than ever before. The sustainability trend is one we anticipate will become the norm over the next few years.” Creative cutouts, asymmetric, spaghetti straps, high cuts and tie-knots are other notable trends HLC is forecasting. As you stock your store for the season ahead, check out the exciting new swimwear styles we’ve featured that are sure to get your beach-bound customers noticed whether they’re in the water or on the sand.  Swimsuit Station. Men’s 6-inch inseam swim trunk with back pocket is detailed in design and bold in color. www.swimsuitstation.com  Sunsets Inc. Veronica one-piece in Sumatra print is made from recycled fibers and features a double cross back and j-hook. www.sunsetsinc.com
 Snapper Rock. Nautical flags are among the vibrant prints available for babies and kids. www.snapperrock.com  Snapper Rock. Fruit is among the vibrant prints available for babies and kids. www.snapperrock.com
 Le Club. Garmet-dyed short provides a soft feel, while the Deson Floral print is anything but boring. www.lecluboriginal.com  Flap Happy. Infant girl ruffle swimsuit combines sparkle with a fun sea creature print and UPF 50+ protection. www.flaphappy.com
 Eidon. Pair the Meadow print Stacey top with multistrap back with the midrise Rebel bottom. www.eidonsurf.com  Dippin' Daisys. A plunging lattice neckline and angled top cut make the form-fitting Bliss one-piece a fan favorite. www.dippindaisys.com |
