The ability to express yourself with jewelry that makes an impact is a huge selling point on the coast. Anju Jewelry recently introduced its Aasha Collection, which transforms discarded materials into lightweight, beach-ready pieces with global impact.
The pieces, which include a variety of colorful bracelets, earrings and necklaces, are made using recycled sarees that were once worn by women in India. They are sorted by color, not dyed, and wrapped around recycled wooden beads. Coastal colors like teal, blue and sand are among the varieties.
“So it’s all upcycled and sustainable. And it gives it a nice, delicate, very lightweight look,” says Anju Jewelry founder Gaurav Agarwal.
The social impact behind the collection is equally compelling. Aasha means “hope” in Hindi. Around 200 economically disadvantaged women from villages near Dehli, India, have been given the opportunity to make the jewelry through Anju Jewelry’s Fair Trade Certified partner in India.
