Smooth sailing through tech changes

Change can feel like a sudden squall at sea — especially when it involves new technology in your small gift shop. Introducing a new point-of-sale system, online ordering platform or inventory app can leave your team feeling unsure if they’ll keep up.

But here’s the bright side: New technology can be an opportunity to streamline your shop and even strengthen your team.

Start with why

Confusion is the real storm your team wants to avoid. I remind all my small business clients to explain clearly why a new system is being introduced. Instead of saying, “This will enhance our inventory management infrastructure,” try, “This will save us hours of trying to find missing gift sets every week.”

"New technology can be an opportunity to streamline your shop and even strengthen your team. "

Prompt communication

Surprises are rough waters. Let your team know what’s coming as soon as possible, using staff meetings, emails or one-on-one chats. Regular updates prevent rumors from spreading and keep everyone sailing in the same direction.

Manage expectations

Be upfront about what will change in daily routines. Acknowledge that learning new systems takes time and that a few mistakes are normal. Honest expectations keep your crew motivated.

Train and support

Provide multiple learning options: group training, quick reference guides or tech buddy systems. Create a safe space for questions.

Check in regularly to see how your team is doing. As I have always said, “praise pays.” Be quick to praise and careful with correction and give a lot of encouragement.

When your team feels supported and informed, they will embrace change with confidence. Communicate the “why,” manage expectations, provide training and stay connected. That’s how a potentially stormy transition turns into smooth sailing.

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Tom Borg is a retail consultant, speaker and author of “True Small Business Brilliance.” Contact him at: 734-812-0526, tom@tomborg.com, www.tomborgconsulting.com