Coastal specialty stores are seeking out ways to increase personal connection to the products they carry, and sunscreen is no exception.
Maggie Raymond founded the sunscreen brand Beach Rooster with her father, Jeff Raymond, who lives with ongoing skin cancer.
Unlike chemical sunscreens that absorb into the skin and the ocean, The Beach Rooster’s tinted mineral formula sits on top of the skin, creating a barrier from harmful rays with non-nano zinc oxide. “Our goal was to create a product that is reef-friendly, but also high performing,” says Maggie.
She and her father would often visit her brother in Maui where restrictions on harmful sunscreens were being introduced. “We wanted to create a product that didn’t leave a thick white cast, so we started formulating. It took three years to fully launch our daily tinted SPF specifically designed for your face,” she says.
Jeff has had many skin cancer removal surgeries over the years and Maggie says, when they first started the brand four years ago, mineral sunscreens were lacking, but that is no longer the case. “We are working hard to stand out from the rest and really try to create a ‘tribe’ of folks who resonate with our story at the grassroots level.”
