The importance of asking for help.

Aug. 29, 2025

Running a successful retail store isn’t just about stocking the right merchandise — it’s also about running a business. And that means managing cash flow, understanding profitability and staying on top of your numbers.


In coastal communities where tourism drives so much of the business, it can feel like you’re riding a seasonal roller coaster, booming some months and then quiet the next month.


How do the most successful retailers manage the ups and downs? The key is to not do it alone. There are two smart moves that can help you transform your business.


"No one expects you to run your retail business alone, but it is up to you to ask for help."




1. Find a financial expert.

If managing the books gives you headaches, that’s a sign to call in help. A good bookkeeper or financial expert will do more than crunch numbers; they will give you the clarity and confidence you need to make better business decisions.


When you free yourself from tasks that drain your energy, you create space to focus on what does light you up, like developing new products, nurturing your team or designing the perfect summer window display.



2. Invest in a business coach.

A good business coach brings experience, structure and accountability to ensure you’re not guessing your way through your business.


Whether you’re navigating a short tourist season or planning for more year-round stability, a coach can help you build systems that support profit in every season.



Mindset matters

At the end of the day, the most resilient retailers are curious, proactive learners. They ask questions. They try new things. They don’t let fear or stress stop them from taking action.


No one expects you to run your retail business alone, but it is up to you to ask for help. You’ve built something special, now let’s make sure it lasts!




Cathy Donovan Wagner helps store owners scale sales past 7 figures. Check out her Richer Retail Podcast. 847-622-8382, clientcare@retailmavens.com, www.retailmavens.com