A seaside boutique, gift or apparel store is not complete without the latest resortwear fashions, and in 2025 the looks and styles will be beautiful and breezier than ever. Brands are embracing a mood of renewal and forward-thinking optimism as noted in Atlanta Apparel’s Spring/Summer Trend Report for 2025, and ANDMORE’s fashion director Morgan Ramage sheds light on what that means for the available fashions for the upcoming busy beachgoing season.
“People are really seeking things that are calm and reassuring,” she tells Seaside Retailer in an exclusive interview. Saturated brights, pastels and tinted darks are the colors that are representing this mood.
“Comfort is still on the front lines, but people are dressing up. They want to go girly. We are definitely seeing a boho revival,” she adds. “Boho is everywhere.”
This includes sheer ruffles, feminine ties, bubble hems, sheer blouses and dresses or a fun slip underneath crochet. She also notes that a drop waist is a popular style across all fashions.
Walker & Wade’s Bali Beach Blazer works well as a beach cover-up.
Specifically for resort stores, the soft maxi dress with fun prints is a staple item. “We are seeing a lot of maxi dresses still trending from seasons past,” Ramage describes.
Neutral tone denim is also popular in many shapes and forms, from dresses to drop waist denim, denim on denim and cargo denim.
“I think the relaxed barrel denim is still very relevant and Bermuda shorts are back,” she adds. “So is the fun, bright printed trouser. It’s wide leg, it’s flowy, it’s beachy. You can throw it over a cover-up. You can dress it up. It may be part of a set. That is something big, specifically for resort stores.”
Boho and the beach
America & Beyond is an artisanal boho clothing label that offers handcrafted bohemian fashion made for the creative, free-spirited woman with a zest for life. Its styles are right on trend with the 2025 fashions.
“Resortwear of the year 2025 is about appreciating natural beauty again and wearing happy colors and prints,” says Surabhi Juneja, head of business development. “Underwater landscapes with corals, seashells and tropical fish is a print we are familiar with, and it is accompanied by a soft pretty fabric flowy in nature — just the way people of the coast live.”
She adds, “Bright colors with a hint of warm coral, aqua, yellow and soft pastels and earthy tones are the given colors this season. Even the shapes are changing, adopting a looser version of the low waistline and fitted pleats that add dimension and a sophisticated touch to airy outfits.”
The range of products for America & Beyond that stand out for the year includes pleated maxi skirts and flowing kaftans enhanced by bold oceanic designs.
“Such products are favorites among clients because they provide a solution for various situations, are easy to wear and fulfill that need for a vacation that everyone has. Also, because they are more focused on breathable materials such as organic cotton and composite blends, these items are ideal for a tropical location even if they are only for a bright day at home,” Juneja explains.
She adds, “Our collection is pampering not only with a variety of unique prints and bright tones but also suits the airy luxurious mood that coastal clientele crave for.”
Bali bliss
Annie Walker, wholesale manager for Walker & Wade, says one of the company’s favorite trends for 2025 is large-scale prints.
“We are inspired by the sophistication that large-scale designs bring, and have integrated this concept into our creations, as seen with the Giselle Orange Palm.”
Walker & Wade’s Day Tripper dress is one of its tried-and-true styles, according to Walker. “The no waist, easy to throw on dress features sleeves for sun protection that can be tabbed up or down with the beautiful, hand carved, mother of pearl button detail. Our customers love this dress because it can be worn as a cover up or dressed up with a great necklace and accessories.”
Collections incorporate traditional Balinese techniques of ikats, batiks, and tie dyes. “Not only are our pieces made to last a lifetime, but they are made to be enjoyed through every stage of life,” Walker explains. “Our unique fabric, derived from bamboo, is lightweight, durable and moisture-wicking, great for warm weather.”
Bali Queen, a mother-daughter owned company created in Bali makes its selections with intention, love, and fun, according to Shannon Burke, wholesale/creative director. “Our line is affordable and can fit women of all ages, shapes and sizes,” she says.
Burke says she is seeing a lot of florals for spring/summer.
“Style trends we are seeing are long, one-size caftans belted, even with the younger crowd,” she notes.
The company’s retail locations in the Palm Desert/La Quinta region of California known as Coco Rose are introducing different variations of modern prints in bright colors for a retro look. “We want to cater to the trend of ‘desert diva,’ which suits the fun and fabulous,” says Burke.
A nod to nautical
Ramage says that in 2025, “nautical is having a moment.” “Think beach scenes, lobsters, stripes, sailors, anchors. It is very much in your face.”
Stacie Hall, Pink Pineapple Shop owner, remarks, “Lobster print is the untrend that keeps trending.”
Lobster prints do well all over the country for Pink Pineapple Shop.
The boutique owner turned designer explains that traditionally a New England classic, the lobster seems to be loved throughout the country. “Nothing screams summer like a lobster bake, and the lobster motif whether knitting a sweater or printed in a dress seems to be a trend that is here to stay,” she says.
Patti Biggs is a South Florida fashion designer and creator of women’s resort, golf and tennis wear under her label Patti Biggs. Her vibrant prints, printed on UPF 50 fabrics feature nautical themes.
“I am seeing my retails buying a variety of bright watercolor tropical and seascape prints, along with the classic navy coastal prints,” she says.
Styles that are selling best are Patti Biggs timeless dress, both street length and maxi’s, and she says, “Our retailers love our lightweight buttery soft four-way stretch knits we offer with our custom prints, plus the sun protection feature is a bonus along with the wrinkle free easy care feature.”
Alyssa Adams, Cabana Life co-founder, says 2025 resortwear trends emphasize function and flair. “We continue to see flowy silhouettes that prioritize comfort while exuding effortless elegance.”
Cabana Life’s sun protective fabrics provide added benefits that block the sun’s harmful rays, she adds. “Bold colors such as vibrant blues and corals dominate, alongside watercolor, geometric and floral prints that bring a lively addition to vacation wardrobes. Textured solids with breezy pique and gauze fabrics add depth and sophistication.”
The company will introduce new fabrications that continue to provide the highest-rated UV protection, blocking 98% of UVA & UVB rays in 2025.
Cabana Life’s new textured pique UPF 50+ fabric is lightweight, breathable and wrinkle-resistant, making it ideal for effortless travel and packing, according to Adams. The new pique fabric is available in dress, cover ups and sport styles.
Actively elegant
Cabana Life clothing and swimwear are designed to not only look great but to feel great thanks to luxurious UPF 50+ fabrics. “By combining sun protection with stylish designs, Cabana Life offers a range of resortwear options that appeal to customers looking for both fashion and function,” Adams explains. “The Florida-inspired printed collections offer practical benefits with wrinkle-resistant properties and easy machine wash.”
Cabana Life pairs bold colors with sun protective fabrics.
Versatile pieces are a key trend Simply Southern is seeing for 2025, according to Jourdain Foster, sales manager for the Greensboro, North Carolina-based company. “With more people embracing outdoor activities like tennis, pickleball and other sports, there’s a growing demand for flexible, breathable apparel that transitions seamlessly from active to casual settings.”
One standout addition for Simply Southern is the Avery dress, an ideal athletic dress that can be dressed up or down and layered with a cardigan for cooler evenings, describes Foster.
“It’s destined to become your go-to summer dress, featuring a built-in shelf bra, interior shorts with pockets, and the shorts have an open back design that moves independently from the body for ultimate comfort,” she says.
Simply Southern’s goal is to provide high-quality and affordable clothing and gifts. “We aim to stay on-trend and accessible, ensuring our customers love wearing our apparel and feel proud to show it off,” says Foster.
“Our Spring ’25 collection offers a fantastic variety of options, already driving exceptional sales performance.”
Highlights include stylish coastal apparel made with 50 UPF fabric for sun protection and a wide selection of transitional pastel solid pieces.
“These items are perfect for mixing and matching, crafted from buttery-soft, lightweight materials ideal for warmer weather. The collection features diverse fabric textures, weights, and styles, ensuring something for everyone,” says Foster.
Help your customers sail into the beachgoing season with styles that offer a blend of comfort and fashion that makes them feel good, look good and stay on trend and appeal to all ages and preferences.
