Parents of little boys often feel the frustration of not being able to find cute, high-quality boys clothes on the market. This was the case for Laci Hewett so she took matters into her own hands, founding Saltwater Boys in 2021.
Saltwater Boys was born in a spare closet she had in her home on Saint Simons, Georgia.
“We began with one simple crab shirt we sold in Facebook mom groups,” says Hewett. “The first month we sold over 1,300 shirts. We assumed it was a fluke, however month two was similar. Month three stores started to approach us inquiring to sell our shirts in their stores, but we had no idea how to do that. My husband laughed and remarked we had better figure it out.”
Just over three years later and Saltwater Boys has scaled to over $1 million in sales in 2024. “While we didn’t have formal apparel experience we had heart and determination and that has carried us pretty far,” she says.
“Our clothes are sold in the world’s largest surf store — Ron Jon in Cocoa Beach. We are equally proud of our over 300 independent boutiques who are the lifeblood of our business.”
