Christine Schaffran
Jewelry Sales: Setting the high bar
Coastal Connection
May 29, 2024
Strive for excellence in displays and customer satisfaction.
Jewelry Sales: A touch of brilliance
Coastal Connection
May 29, 2024
Stay true to yourself. Offer things that people want to buy, but also have that vision that you stick to.
Jewelry Sales: Finding her sweet spot
Coastal Connection
May 29, 2024
Focusing on bridge jewelry, higher quality pieces at a budget-friendly price point, attracts both visitors and locals.
Creating a boardwalk experience
Articles
May 17, 2024
The BoardWalk in Mystic, Connecticut, takes seaside retail to new heights with a combination of yummy bites and coastal delights.
Aquarium retail: Building a lifelong relationship
Coastal Connection
April 17, 2024
Make the retail experience feel like another fun, whimsical exhibit inside the aquarium.
Aquarium retail: The magic of creating a memory
Coastal Connection
April 17, 2024
Offering quality gifts and souvenirs helps differentiate a store from the competition.
Aquarium retail: A new lease on life
Coastal Connection
April 17, 2024
Renovating the retail space can breathe new life into sales.
Wood Chart, WANTED1878 stand out at Philadelphia Gift Show
Wholesaler News
Feb. 28, 2024
The exhibitors were awarded for best new product and best booth.
Ocean Sole teammates collect 180 pounds of trash
Events
Jan. 24, 2024
The event was final beach clean of 2023 at Vidazini Beach in Kilifi, Kenya.
Surf Expo January shows growth over September
Events
Jan. 23, 2024
Attendees optimistic about industry bounce back.
Coastal Souvenirs: Giving into ‘pier’ pressure
Coastal Connection
Jan. 10, 2024
While T-shirts and sweatshirts are top sellers, fudge brings people in the door.
Coastal Souvenirs: Loved for being local
Coastal Connection
Jan. 10, 2024
Take a simple, straightforward appoach and sell what makes people happy.
Coastal Souvenirs: Picturesque as a postcard
Coastal Connection
Jan. 9, 2024
Customizing gifts to a specific location can set a store apart from larger neighboring cities, and vendor relationships are important.
Causes have an effect
Trends
Jan. 8, 2024
Aquarium jewelry sales rely on customers to support ocean and wildlife conservation.
Cave stores: More than a store
Coastal Connection
Nov. 15, 2023
Displaying the merchandise is just as important as showcasing relics and artifacts that tell the story that visitors come to see.
Cave stores: Digging for treasures
Coastal Connection
Nov. 15, 2023
Treat your employees well and they will treat your customers well.
Cave stores: A record-setting experience
Coastal Connection
Nov. 14, 2023
Keep the good time visitors are having going for them inside the retail shop.