Photos: Laura Navarre
Tickled by generosity
Elise Lindsey had always dreamed of opening a seasonal retail shop in a beach community. When she and her family decided to retire to a beach home in Bethany Beach, Delaware, the timing felt just right. Helping to make this dream a reality was the “For Lease” sign she saw in the window of a local storefront.
Shopping with a purpose. The name Lindsey had envisioned for her shop had always been Tickled Pink, and it included a tagline — Shopping with a Purpose. Tickled Pink is a saying and state of mind, according to Lindsey. She describes it as “when you are so giddy with excitement to find a great treasure as either a gift for you or someone you know.”
"When you own a local business, it’s important to support any opportunity that is local. We are finding that customers truly appreciate businesses that support local causes and groups.” — Elise Lindsey
In July, Tickled Pink presented a check for $6,800 to BBVFC from the sale of 136 retired Bethany Beach parking meters the retailer was able to sell in its shop.
Catching on with customers. Customers have been very supportive of Tickled Pink’s efforts, according to Lindsey. “There are some that come into our shop first to see if we have a gift that they are looking for because they know the trickle up effect of a portion of that sale staying in our community. We try to make a point of thanking each customer for their purchase and in the same breath we thank them and let them know they are supporting this month’s charity.”
Starfish Awards recognize companies in our industry that are making a difference through charitable donations and efforts. Know of a company that is deserving of an award? Submit a nomination at www.seasideretailer.com/starfish-award.