When Beachology Owner Maili Lafayette moved to Maine for her husband’s work, she had moved away from all her immediate family members and longtime friends. After the move, she had to make new friends and connections.
“My friends would become my family,” says Lafayette.
About a decade ago, Lafayette began to host an end-of-the-year event called Friendology. The store would host friends and family during the holidays to help people gather and feel connected. Lafayette says it’s a wonderful opportunity to meet new people and shop at the same time. The event typically takes place the first Friday evening in December. In addition to food and drinks, attendees receive a 20% discount on anything in the store.
“People want to celebrate their friendships, but they don’t always want to host an event at their house,” Lafayette explains. “So, with Friendology, we became the party to go to. Our motivation was an extension of our mission and brand. Everyone is welcomed and invited. We have good people, good music, good wine, amazing holiday gifts and lots of love and good energy.”
Over the years, Old Orchard Beach locals have embraced Friendology, with over 500 people usually attending the holiday event.
“All summer, we have people asking the date for Friendology,” says Kara Poulin, manager of Beachology. “People know about it, and they get excited for it. They wait for the announcement.”
Lafayette adds, “It’s our gift to our customers to spread kindness and happiness. We’re grateful for this opportunity to meet such wonderful people through the store.”
