For next spring and summer, consumers generally express optimism while also prioritizing versatility with their apparel choices.

Sept. 18, 2023

Atlanta Apparel’s in-house fashion office has announced its Spring/Summer 2024 trend report, detailing colors, prints, must-have apparel, footwear and accessories retailers can expect to see while sourcing at the Atlanta Apparel at AmericasMart event Oct. 10-14. Atlanta Apparel says it works with WGSN, a New York-based trend forecast network, to pull overarching trend themes, and then it curates the next season’s trends for its particular audience.

“For spring and summer, consumers are expressing a sense of optimism by dressing up, while also prioritizing versatility, resulting in overall balanced looks,” says Morgan Ramage, fashion and events director at Atlanta Apparel. “Spring/Summer 2024 staple inspiration follows updated Y2K trends; tailored yet comfortable silhouettes on the body; and versatile, nostalgic and vacation-ready footwear paired with statement accessories all over.”

For next spring and summer, must-have apparel items play on high spirits and multiuse options, with body-highlighting shapes, mini lengths and streamlined silhouettes. Styles include spliced denim; wide-leg trousers; soft utility pants; tailored shorts; retro print swimwear; coordinating shorts and shirts; twisted accents; column-style dresses and skirts; volume mini dresses; maxi dresses; tunics; T-shirt blouses; wrap skirts; and ruffled and pleated midi skirts.

Atlanta Apparel forecasts that 2024 print themes will focus on artisanal designs and joyful motifs, including florals influenced by decorative tile prints.
Atlanta Apparel

Atlanta Apparel says key colors for Spring/Summer 2024 are driven by the need to balance optimism with stability. Those themes pull in balancing and uplifting brights, timeless neutrals, digital-inspired pastels and darks. A few of the season’s top colors include Apricot Crush, a wellness-inspiring color; Elemental Blue, a mid-tone blue that appeals to stability; Malachite Green, connecting trends to nature; Pink Cyclamen, a vibrant and engaging pink that translates empowerment and optimism; Timeless Taupe, a neutral, long-lasting color; and Radiant Red and Golden Cob, two colors prevalent on runways for the next season.

Footwear trends reflect the desire to leisurely travel while remaining versatile and nostalgic, according to Atlanta Apparel. Styles are thick and more athletic, or they are thinner with a minimalist approach that features shimmering, printed details to stand out, with styles including ballet flats with buckles, laces and simple designs; flat sandals; slides; heeled sandals; fisherman sandals; strappy flatforms; cocktail hour wedges; resort espadrilles; stacked platforms; embellished cowboy boots ticking toward thigh-high with stark-white designs and shiny metallics; and all-terrain sneakers, adding a stylish spin to an outdoor classic.

Atlanta Apparel forecasts that Spring/Summer 2024 print themes will focus on handcrafted, artisanal designs for playful tropics and joyful motifs, which reflect that consumers are yearning to travel. Top prints will use themes of surreal and playful nautical and beach scenes to create senses of optimism and escape; florals taking influence from baroque patterns and decorative tile prints; futuristic and digital blends with nature and intense color combinations; collages and statement stripes to create uplifting simplicity; and nature-inspired prints using technical direction with geometric patterns and natural tones.

Accessories for Spring/Summer 2024 will command attention, with dainty yet striking geometric patterns. Organic influences such as floral blooms and shell accents will celebrate the earth through fashion, as well. For jewelry, accessories and bags, some upcoming highlights will include charm necklaces; illusion earrings; jeweled chokers; wrist stacks; unique bangles; rope belts; Y2K chain belts; belly chains; aviators; super-sized frames; floral and shell jewelry; heart charms; everyday tote bags; carry-on luggage; storage accessories; resort shopper bags; crafted bucket bags; mini top-handle purses; phone bags; soft-volume shoulder bags; and printed wide-brim hats.

“As cost of living continues to shape consumer behavior, wearability and utility are at the forefront of design and trends, with reimagined staples and added proportions,” explains Ramage.

The full Spring/Summer 2024 Trend Report is available to view here.