Leading home and gift company, C&F Enterprises, says it is thrilled to welcome Rightside Design to the C&F family of brands. Rightside Design's captivating line of coastal home decor is a perfect complement to C&F’s existing market presence in the coastal gift and decor market and will offer customers an additional aesthetic in pillows, table linens, and other decorative accessories.
The addition of Rightside Design solidifies C&F as the go-to company for all things coastal, including upscale home decor to fun vacation souvenirs, according to a press release by C&F.
“Rightside Design’s elegant aesthetic adds additional depth and variety to our already expansive array of coastal designs for the home,” says Colleen Hall, VP of Marketing for C&F “We believe this line will not only appeal to our current customer base but also introduce new customers to the C&F brands. We look forward to helping tell Rightside Design’s story.”
Rightside Design has been designing small-batch, limited-run products that connect their customers’ homes to the natural world around them as a family run business for the last 12 years. Founder Lynn McKernan will continue leading the brand and design process for the line, employing her unique design sense. She’ll work alongside current C&F business and operations teams to expand the line’s market presence and facilitate continued growth.
The extensive selection of outdoor pillows currently offered by Rightside Design, aligns well with C&F’ current expansion initiative in the outdoor living category, according to McKernan. "Strategically, adding our ever-expanding brand of highly artistic home decor products to the C&F portfolio at this time is a natural next step to capitalize on the growth we’ve achieved in the past several years. Combining forces with the similarly design-focused and customer- centric C&F team, with its keen awareness of market trends and track record successes, will undoubtedly serve to propel the Rightside Design product line to unprecedented growth levels.”
No stranger to the coastal market, C&F will integrate Rightside Design into its infrastructure and leverage the existing C&F sales force. Rightside Design will sit alongside C&F Home and Beachcomber’s Coastal Living in showrooms starting this summer.
“We are confident that this collaboration will produce incredible products that will truly capture the spirit of coastal living,” says Jimmy Fang, Executive Vice President of C&F Enterprises.
C&F Enterprises Inc. is a leading home décor & gift company offering a wide selection of products across multiple brands, designed to last for years to come. C&F offers quality bedding, table linens, serving ware, kitchen towels and textiles, decorative pillows and throws, indoor/outdoor pillows, gifts, holiday collections, coastal collections, everyday collections, and more. Its collections curate a cohesive style from bedroom to kitchen to living room, and includes pieces that stand alone with their own unique style. With the acquisition of Rightside Design, C&F says it is is proud to expand its offerings to include an even wider selection of coastal home décor.
More information about C&F Enterprises and Rightside Design Studio is available at www.cnfei.com and www.rightsidedesignstyle.com.
