The Coastal Connections Conference — the only retail conference designed specifically for beach, coastal and nautical retailers — is Jan 22-24, at Margaritaville Resort Orlando. The in-person event combines educational sessions with networking and an exclusive exhibitor experience. And it’s not to late to register at www.coastalconnectionsconference.com/registration-1
Sessions address the unique aspects of running a seaside store — something you won’t find anywhere else. Combined with the many opportunities to interact with other seaside retailers and vendors, you’ll leave with valuable insights and meaningful connections. Each attendee will receive a welcome gift swag bag featuring over $450 worth of products from 32 wholesalers.
The event kicks off on Sunday, Jan. 22 at 3 p.m. with the opening keynote session, “Fastest Path to Cash and Calm — Increase Your Cash Flow Now.” Cathy Donovan Wagner, founder of RETAILMavens, will share powerful action steps to improve your cash flow so you can enjoy the calm of knowing you can pay your bills year-round.
She’ll then moderate the session, “Effective Buying Strategies,” where Cindy Henry, International Market Centers, Lisa Berry (Glosson), Clarion Events and Dane Cohen, Management One, will share ways to navigate trade shows like a pro and learn how to effectively work with vendors and brands to keep your store stocked with product even during busy times and shipping challenges.
A welcome party for retailer attendees including food, beverage and live entertainment will provide an inviting experience for meeting other retailers who share similar experiences operating coastal shops.
On Monday, Jan. 23, and Tuesday, Jan. 24, the educational sessions continue with expert speakers covering a variety of topics specific to coastal retailers. Topics include emerging product trends; maximum impact store ideas; social media strategies; and creating coastal connections.
Other notable speakers are: Steph Berhard, Crystal Media; Tommy Brown, Saint Louis Zoo; Kate Fratalia, Loggerhead Marinelife Center; Michael Hale, Retail Rehab; Kim Hannon, Ophriuroidea; Rochelle Lynn, SSA Group; Dave Seehafer, Global Wave Ventures; William Hill, Margaritaville Resort; and Joshua Stewart, Adventures in Paradise Outfitters.
“I am excited to attend the Coastal Connections Conference. As a nonprofit gift shop on an island, the unique environment and logistics can sometimes create challenges,” says Pam Smith, Turtle Central, Bald Head Island, North Carolina. “Collaborating with other coastal-focused businesses and sharing tips and success stories will be a great benefit. I look forward to the educational sessions and expect to learn new tips and tricks for thriving in retail.”
A special awards ceremony honoring Seaside Retailer’s Starfish Award winners will also be held Monday. That evening continue making meaningful connections with retailers as well as wholesalers during the It’s 5 O’clock Somewhere Party.
The sessions conclude at 10 a.m. Tuesday, Jan. 24. Immediately following, attendees will gain exclusive entrance to The Boardwalk, featuring 30 of the most sought after beach, coastal and nautical brands.
