Ocean Jewelry, an Ireland-based coastal jewelry company, has introduced its new Drops of Joy collection, which the company describes as romanticism, delicacy, and happy emotions.
Pearls are the predominant stone of most pieces, followed by sapphire and aquamarine crystals.
“Pearls are a big fashion trend at the moment because it has a direct connection to the ocean (it is the only natural stone produced by a sea creature), it makes the collection extra meaningful,” says Quesia Arruda, Ocean Jewelry marketing specialist. “This collection is a combination of current styles and the spirit of the ocean.”
Arruda explains that today's lifestyle is hectic and stressful with little time to enjoy the little nuggets of happiness and joy that make life more meaningful.
“A day spent by the sea, a walk with our dog on a sunny day, a summer BBQ with friends... All those little moments make life more precious, filling us with joy while keeping us motivated, So we started to wonder: how could our pieces remind people of those joyful moments and unwind? That's the main idea behind our new collection. We want to offer our customers something fresh and trendy that would add joy and happiness to their day.”
The new collection extends Ocean Jewelry’s existing Sterling Silver and Gold Vermeil Range.
“Our Sterling Silver range is, without a doubt, our star product. However, since we introduced it to our collections in 2021, Gold Vermeil has proven popular among customers and retailers alike,” Arruda says. “The combination of Gold and Pearls gives the piece elegance and romanticism. Since our customers love it so much, it was natural for us to extend these two ranges.”
Arruda says the company has seen an increasing need for high-quality jewelry that looks beautiful and is meaningful and sentimental.
“Retailers are excited about the new collection since the quality is as good as always, plus it features fresh, trend-setting designs and meets the needs of their customers,” she says. We have a strong and successful track record in selling timeless ocean-styled jewelry to the coastal market. Customer service and ease of doing business are the two key elements upon which we have built our business. With double-digit growth every year since our launch, we manufacture to the highest quality jewelry standards in Dublin, Ireland. We are extremely well-stocked, utilize a state-of-the-art reordering portal, and ship with distinctive, beautiful packaging within 2-3 business days.”
