The impulse buys at a coastal store generally fall into two categories, according to Kim Williams, account manager at Impulse Souvenirs, a souvenir wholesaler based in Kent, Washington, that bills itself as a one stop, original art souvenir source that develops one-of-a-kind custom products that convey a unique attraction. Those two categories are: 1.) functional and 2.) fun, immediate use.
An example of functional might be a customer that is headed to the beach and has their sandals, cover-up and other gear but no place put all that stuff once they get there.
“A simple canvas cinch or tote can be that convenient carry all,” describes Williams.
An example of a fun, immediate use impulse buy might be something the customer doesn’t necessarily need, but the convenience factor, fun and the price makes for an easy purchase. How do you capitalize on that desire?
Williams suggests, “When they are at the cash register at the shop, right there is a fun peel and stick embroidered patch that captures their trip in a fun, easy way to put on their shirt or backpack.”
Impulse Souvenirs offers an array of these quick grabs that are fun and convenient, including exclusive patches, distinctive magnets, die-cut stickers and collectible lapel pins.
