It is hard to even imagine what the residents and business owners of Southwest Florida have been through over the last month. Words can’t even begin to describe the loss and devastation that many have experienced. Some of our readers in the affected areas were fortunate to have sustained only minor damage to their stores, while others have a long road ahead to make repairs and rebuild.
It would be easy during these especially difficult times to want to give up, but the spirit I’ve witnessed from those impacted by the hurricane is one of strength, hope and perseverance.
There is no question in my mind that Southwest Florida is going to come back bigger and better than ever before. The determination of the people who have experienced unthinkable tragedy is truly remarkable.
Just as remarkable, in my opinion, are the number of organizations that have stepped up to help. People’s generosity has been nothing short of incredible, and coastal retailers and wholesalers are no exception. You can read more about many of their extraordinary efforts on page 12.
From collection drives, to special product launches and fundraisers, the outpouring of support is greater than anything I’ve ever seen. I knew that retailers and wholesalers cared about people because they are in the business of making people happy about their products or shopping experience. What I didn’t know is how quickly they would get organized and start helping in any way they could. So many companies and their people have shown generosity in the way they are helping hurricane affected areas. I am truly blown away by their heroism.
"The spirit I’ve witnessed from those affected by the hurricane is one of strength, hope and perseverance."
If there is any reason to feel hopeful and optimistic about the future, it is seeing the volunteers provide relief to hurricane victims and the joy and gratitude they bring to the people they are helping.
In his Customer’s Count column in this issue, Tom Borg talks about how “Attitude Makes a Difference.” He’s right. And the attitude I’ve seen from the people in Florida is something everyone can adopt in their lives: the ‘can do’ attitude, the gratitude for the help they are receiving, the strength to get through this hardship, the perseverance to keep going. It is a testament to the courage and determination of the people of Florida.
As you read this issue, I hope you come away with many great ideas for your seaside store. But I also hope you’ll take some time to appreciate what you have and think about all you have to be grateful for. We are entering that time of year when we reflect on our blessings and embrace the giving spirit. Take an example from our Florida retail and wholesale community this season and spread some cheer for those who are in need in your communities.
