Peace, love and giving back
Peace, love and Cool as a Moose is a way of life and doing business for owners Ben Dunbar and Kip Stone. The T-shirt design and gift shop business supports communities where it has stores. “They support us in business so we thought, ‘Maybe there is a way we can give something back to those who really show up for us,’” says Dunbar.
Cool as a Moose has raised more than $25,000 for EqualityMaine since it started its annual “round up” initiative eight years ago. EqualityMaine is the state’s oldest and largest statewide organization dedicated to creating a fair and just society for the LGBTQ+ community. It organizes educational and advocacy efforts, while also collaborating with progressive groups to provide programming.
Customers can choose to throw in extra change to bring their order up to a whole dollar amount or add a donation to EqualityMaine at checkout. “We reached out to them because we were aware of all they do in Maine — and their work aligns with our mission of peace, love and Cool as a Moose,” says Dunbar.
Caring in the community“We always found that people from all walks of life come into our stores, and we identified fairly quickly that the LGBTQ+ community really enjoyed what we were doing and are supporting us in business,” Dunbar says. “So we thought maybe we could do something to give back.”
A desire to spread good vibes is something customers have in common. This year, Cool as a Moose raised $6,000 for EqualityMaine.