The Coastal Connections Conference has announced that it will be featuring a session titled Maximum Impact Store Ideas during the event, being held Oct. 3-5 at the Margaritaville Resort in Orlando, Florida.
During the session being held Oct. 4, from 3:30 to 5:30 p.m. attendees will learn successful display and merchandise strategies from seaside retailers, merchandising veterans and design experts to maximize store space, attract customers and increase sales.
Speakers include:
- Kate Fratalia, (pictured above) vice president of retail, Loggerhead Marinelife Center, Juno Beach, Florida
- Michael Hale, owner and CEO, Retail Rehab, Los Angeles
- William Hill, retail manager Margaritaville Resort, Orlando, Florida
Kate Fratalia started with the Loggerhead Marinelife Center in January of 2000. Her business background has been instrumental in the growth and expansion of the facility as it stands today. Under her retail management leadership, the portfolio for Loggerhead Marinelife Center has expanded from one retail operation to five including the campus store at Loggerhead Marinelife Center, Juno Beach Pier, Manatee Lagoon, Tortuga Café, and the Loggerhead Marinelife Center eCommerce platform, resulting in triple digit growth.
Fratalia took lead responsibility for the design and buildout of the next generation retail store at Loggerhead Marinelife Center which opened in November 2020.
With 30 years of experience in various retail capacities, Michael Hale and his team make retail spaces more functional and productive. Retail Rehab clients include Fragrances of Ireland, Princess Cruises, Lowes Resorts and Sheraton Hotels. Retail Rehab designed the new Inis retail store in Huntington Beach, California, which opened in March 2022.
The Inis showroom immerses guests in the scents and sensations of the sea, with 1,200 square feet of space and floor-to-ceiling windows with views of palm trees and the Pacific Ocean. Decor like the blue floors, white walls, soft cloud and sky felt ceiling detail and signature sea graphics reinforce the Inis brand energy. Hale will share the details behind the design along with other beach, coastal and nautical design inspiration.
William Hill has done a complete overhaul of the 1,700-square-foot gift store since he began with the Margaritaville Resort Orlando in June 2022. Hill brings 15 years of retail management experience to his new role and is taking the store to the next level of upscale resort retail. As the island-inspired resort grows, the retail store is shifting its mix to keep guests and residents in the “5 O’clock” spirit.
More information about the Coastal Connections Conference, including speakers and session topics, is available at www.coastalconnectionsconference.com. Follow @coastalconnectionsconference on Facebook and Instagram for updates.
