Gift for Life has partnered with Clarion Events Gift & Souvenir Portfolio to extend its successful "Feed the Hungry. Feel the Good" fundraising campaign across four Clarion Events managed trade shows: Las Vegas Souvenir & Resort Gift Show, Ocean City Resort Gift Expo, Smoky Mountain Gift Show and Grand Strand Gift & Resort Merchandise Show. All funds raised will benefit World Central Kitchen’s programs addressing crisis-related hunger relief.
“We are delighted to partner with Clarion Events to extend our ‘Feed the Hungry. Feel the Good’ campaign through year-end,” said Cole Daugherty, chair of the Gift for Life board. “These additional efforts will allow our industry to continue to support World Central Kitchen programs feeding hungry families in our communities.”
During the summer 2021 markets, Gift for Life initiatives raised more than $80,000 for World Central Kitchen (www.wck.org). Clarion Events’ extension of the “Feed the Hungry. Feel the Good” campaign is expected to raise another $20,000 for hunger relief in 2021.
Clarion will kick off donations, contributing the first $1,500, with each show having an individual $5,000 fundraising goal. “Feel the Hungry. Feel the Good” will be promoted to exhibitors and attendees at each buying event, and all donors will be entered to win a free one-night hotel stay at the 2022 edition of each of the four events.
This is Clarion Events’ second partnership with Gift for Life, the gift and home industry’s sole charitable organization. In 2018, Clarion Events teamed up with Gift for Life for a World AIDS Day event during the Grand Strand Gift & Resort Merchandise Show.
“We are excited to partner once again with Gift for Life to support another organization doing great work and to encourage buyers and suppliers in the souvenir and resort communities served by our events to come together for a common good,” says Lisa Berry, Vice President of Gift & Souvenir at Clarion Events. “We are so encouraged that manageable donations can make such a difference. For example, a $50 donation provides 5 meals for those that need them.”
The campaigns kicked off at Las Vegas Souvenir & Resort Gift Show (https://donate.wck.org/LVSouvenir), September 28-30 at the Las Vegas Convention Center in Las Vegas. Fundraising continues through year-end at the Ocean City Resort Gift Expo (https://donate.wck.org/OceanCity), Nov. 1-3, at the Roland E. Powell Convention Center, in Ocean City, Maryland; Smoky Mountain Gift Show (https://donate.wck.org/SmokyMountain), Nov. 10-13, at the Gatlinburg Convention Center in Gatlinburg, Tennessee; and Grand Strand Gift & Resort Merchandise Show (https://donate.wck.org/GrandStrand), Dec. 5-8, at the Myrtle Beach Convention Center in Myrtle Beach, South Carolina. Event Information and registration is available at www.clariongiftandsouvenir.com.
