Pantone, the global color authority and provider of professional color language standards and digital solutions for the design community, has announced Pantone 17-5104 Ultimate Gray and Pantone 13-0647 Illuminating, as the Pantone Color of the Year selection for 2021. These two independent colors come together to create an aspirational color pairing, conjoining deeper feelings of thoughtfulness with the optimistic promise of a sunshine filled day, Pantone says.
For 22 years, Pantone’s Color of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, home furnishings, and industrial design, as well as product packaging and graphic design.
Illuminating is a bright and cheerful yellow sparkling with vivacity, a warming yellow shade imbued with solar power. Ultimate Gray is emblematic of solid and dependable elements which are everlasting and provide a firm foundation. The colors of pebbles on the beach and natural elements whose weathered appearance highlights an ability to stand the test of time, Ultimate Gray quietly assures, encouraging feelings of composure, steadiness and resilience.
“The selection of two independent colors highlight how different elements come together to express a message of strength and hopefulness that is both enduring and uplifting, conveying the idea that it’s not about one color or one person, it’s about more than one.” says Leatrice Eiseman, executive director of the Pantone Color Institute. “The union of an enduring Ultimate Gray with the vibrant yellow Illuminating expresses a message of positivity supported by fortitude. Practical and rock solid but at the same time warming and optimistic, this is a color combination that gives us resilience and hope. We need to feel encouraged and uplifted; this is essential to the human spirit.”
“The Pantone Color of the Year reflects what is taking place in our global culture, expressing what people are looking for that color can hope to answer,” says Laurie Pressman, vice president of the Pantone Color Institute. “As society continues to recognize color as a critical form of communication, and a way to symbolize thoughts and ideas, many designers and brands are embracing the language of color to engage and connect.”
Ultimate Gray and Illuminating do not have to be used in equal proportions, according to Pantone. Either color can take precedence whether for apparel, beauty, home furnishings, product design or packaging, according to Pantone.
In apparel, enduring Ultimate Gray provides a great bouncing off point with Illuminating bringing in some brightness by way of a scarf, footwear, handbag, shawl and tops. With its energetic presence the marriage of Ultimate Gray and Illuminating are a great combination for activewear.
In decor, Ultimate Gray and Illuminating are a great combination to set the mood in any room in the home adding a dose of sunshine and positivity. Juxtaposing Illuminating with Ultimate Gray in table linens, sheeting and home accessories including pillows and tabletops infuses vitality and liveliness.
Pantone collaborated with ARTECHOUSE and its creative team to produce a visually compelling social media reveal. ARTECHOUSE will further immerse people in the colors through a unique augmented reality experience launching in 2021.
The Color of the Year selection process requires thoughtful consideration and trend analysis. To arrive at the selection each year, Pantone’s color experts at the Pantone Color Institute comb the world looking for new color influences.
The color selected as the Pantone Color of the Year 2021 was taken from the Pantone Fashion, Home + Interiors Color System, the most widely used and recognized color standards system for fashion, textile, home, and interior design.
For more information on the Pantone Color of the Year for 2021, visit www.pantone.com.
