Hats, bags and jewelry all make great add-on items near apparel. Bristol Snider, owner of The Mustard Seed in Manistique, Michigan, says handbags and totes sell very well when placed by apparel.
“Tote bags are a big thing this year,” she adds.
Lauren Kopal, owner of Navy Jane, adds that she’s also seen a rising interest in tote bags this year.
“That’s part of why we started selling totes this year,” she notes.
She advises retailers try setting up displays mixing outfits together with some accessories to encourage add-on sales.
“I think it’s great when you pair things that all have the same vibe,” she says. “It’s important to display products how they’ll be worn so that people can envision themselves wearing it.”
