How is it September already? I feel like I blinked and summer was over. My oldest child went off to kindergarten, and instead of summer camps and pool days, I’m now waiting in the school pickup line, sipping something pumpkin-spiced and caffeinated, and brainstorming Halloween costumes that are fun with just the right amount of scary.
Summer always seems to fly by, and if you’re a seaside retailer, I hope it was a busy one for you. I also hope the stories, product ideas and advertisements in Seaside Retailer helped to inspire you and prepare you for the season with a strong assortment of unique coastal products.
"We’ve taken the digital advertising strategies we use to help our wholesale customers and tailored them specifically to the needs of independent retailers."
Of course, carrying great products is only one piece of the retail puzzle. Bringing more customers through your doors can come down to your store’s atmosphere, a welcoming staff, a well-timed sale, a sip-and-shop event or an exciting new product line. But knowing what to offer is only half the battle. You also have to get the word out to the right customers — and that’s another area where we’re here to help.
We’ve taken the digital advertising strategies we use to help our wholesale customers and tailored them specifically to the needs of independent retailers. The result is RetailBuzz 365, a new way for retailers to reach potential customers right on their phones through the apps and websites they already use.
With the busy fall and holiday shopping season ahead, the timing couldn’t be better. RetailBuzz 365 allows you to target potential customers using demographics, keyword searches, geotargeting and more, helping you put your message in front of the people most likely to visit your store.
And you don’t have to figure it all out on your own. Our team can help with everything from complimentary ad design to demographic and keyword selections, along with robust reporting that shows how your campaign is performing. You can learn more at RetailBuzz365.com.
With competition coming not only from other stores in your area but from online retailers everywhere, getting noticed matters more than ever. So, as you enjoy this edition of Seaside Retailer and prepare for the months ahead, I hope you find plenty of ideas to keep your store fresh, your customers coming back — and maybe even a few new ways to get more traffic buzzing through your doors this holiday season.
