NY NOW concluded its first edition under the leadership of Rockview Management Group. Show organizers reported that buyer attendance increased 5% over 2025 at the Summer edition of NY NOW. Buyers came to the show from 49 states and 40 countries. The show also featured 460 exhibitors, including more than 70 who exhibited for the first time or returned after a hiatus.
“We are so proud of what we accomplished since acquiring the show just three months ago,” said Dorothy Belshaw, CEO of NY NOW. “The energy, excitement and positive feedback from both buyers and exhibitors was overwhelming, and we are so grateful to the industry for supporting our vision of transformation.”
The Summer edition of NY NOW offered buyers a cross-section of brands across major categories, including home decor, wellness, tabletop, stationery, personal accessories, children’s goods, gourmet, fine jewelry and emerging lifestyle brands. New exhibitors — including Dr. Squatch, Weleda, cuddle+kind, Capri Blue, Printfresh, Pura, Beatriz Ball, Lauren Newton Jewelry, Kimberly Hodges Art & Design — joined returning brands to create a dynamic assortment for buyers.
The Summer 2026 edition of NY NOW reflected the organization’s commitment to investing in the future of the wholesale marketplace while building on NY NOW’s legacy. Across three days, retailers, designers, specialty stores, museum stores, department stores and independent boutiques gathered to source new products, strengthen partnerships and discover emerging brands.
Sarah Rubin, owner and designer of Rubyzaar, said her brand had over 60% new orders from both small shops and large institutions at the Summer edition of NY NOW.
“This has been by far the most successful show we’ve had in a very long time and reached pre-pandemic levels,” she said.
Building on the momentum of the Summer show, NY NOW will return to the Javits Center Jan. 31-Feb. 2, 2027, with a refreshed market experience designed to make product discovery easier for buyers and to help offer increased visibility for exhibitors.
The Winter edition will introduce a simplified floor plan around three core destinations: Gift & Lifestyle, Home and Handmade. The show will also feature expanded agency participation, international exhibitors and the return of the Greeting Card Association’s Noted event.
“On-site signup for Winter 2027 indicates we are tracking toward a 96% renewal rate,” Belshaw added. “We hosted 107 exhibitor prospects at this show and are working to accommodate them for the upcoming show as well.”
