Building on the momentum of NY NOW’s Summer 2026 edition, the Winter edition of NY NOW will feature an expanded mix of category leaders and emerging brands in a reimagined show floor. NY NOW’s Winter Market 2027 will take place Jan. 31-Feb. 2, 2027, at the Jacob K. Javits Convention Center in New York, marking the first full show cycle under the leadership of Rockview Management Group.
The Winter market will showcase a simplified floor layout organized into three core destinations: Gift & Lifestyle, Home and Handmade. Recognizing that retailers purchase across categories, styles and price points, the new format encourages attendees to explore the entire show, making it easier to discover new brands while providing exhibitors with broader exposure to qualified buyers.
The Gift & Lifestyle section will be the largest and most diverse section on the floor with products ranging from fast-turning gift and novelty products, fragrance, candles, personal care, stationery, publishing, jewelry and accessories. The expanded Home section brings together products that define how people live incorporating tabletop and housewares, decorative accessories, textiles, garden and area rugs.
The return of the Handmade section will be a destination to find artisan makers and handcrafted products from around the world. The Handmade division will be divided into Designer-Maker and Global Design.
The Winter edition of NY NOW will also welcome back the Greeting Card Association’s annual Noted event, continuing a partnership that brings together greeting card publishers, artists and retailers from across the industry.
Building on its evolving strategy, NY NOW will continue to expand its partnerships with leading sales agencies, including confirmed presentations from Ivystone, Simblist and Harper Group, with additional partners to be announced. The brand-driven presentations allow individual brands to stand out while benefiting from the support of their agency partners, including direct outreach to their engaged retail networks.
