The Las Vegas Souvenir & Resort Gift Show plans to celebrate its 20th anniversary this year as the show kicks off Oct. 6-9 at the Las Vegas Convention Center in Las Vegas. Throughout the show, attendees will see special 20th anniversary touches across the show floor, including commemorative merchandise, giveaways and moments recognizing exhibitors, buyers and industry partners that have supported the event over the past two decades.
The show will also host a Viva 20 Years Celebration, where attendees can enjoy drinks, music and networking in a fun, relaxed setting.
Berry notes that the show has evolved alongside the industry as well, expanding product categories, enhancing the show floor experience and introducing new features and educational opportunities, all while staying focused on creating a productive and efficient buying environment. Since the launch of the show in 2006, it has grown from a small industry gathering into a premier event for the souvenir and resort retail market. Today, the show is triple its original size, with significant expansion in exhibitors, product offerings and buyer attendance.
Lisa Berry, group vice president of gift and souvenir for Clarion Events, says the timing of the show is also key to its success. “Held in October, it allows retailers to buy closer to peak selling seasons while giving exhibitors the opportunity to showcase new and imported merchandise at the right point in the buying cycle,” she says.
For 2026, the Las Vegas Souvenir & Resort Gift Show expects to feature over 600 exhibitors. Several new exhibitors will be at the show, including The Bear Factory, The Wellstreet Group and Brist Marketing. Other vendors are expanding booth space, such as MV Sport and L2 Brands. Show organizers say some returning exhibitors have supported the show for 10 years or more, including Charles Products, Fiesta, Billco and Lonerock.
Show organizers are also planning a curated lineup of educational sessions designed to deliver practical insights and actionable strategies for today’s retail environment. Some topics include using data to drive smarter decision-making, building high-performing teams, developing products that align with values-driven demand and enhancing sales through effective visual merchandising.
“This 20-year milestone is ultimately about gratitude,” says Holinek. “We’re proud of what the show has become and deeply thankful for the exhibitors, retailers, sales representatives and partners who have supported it along the way. We look forward to celebrating this moment together and continuing to serve the industry for years to come.”
