Roxy, a female global action sports brand, has expanded into fragrance and personal care through a new partnership with Broken Top Brands, a female-founded and design-driven fragrance and personal care company known for its vertically integrated, U.S.-based manufacturing.
The partnership introduces an assortment of body care and home fragrance products, developed and manufactured in-house by Broken Top Brands. The initial collection available through Roxy includes body mists, lip balms, body butters, body scrubs and candles in three signature scents — Hibiscus Wave, Deep Dive and Sun Drift. Authentic Brands Group, owner of the Roxy brand, notes that each scent is inspired by the spirit of the ocean and Roxy’s carefree, adventurous legacy.
“ROXY has always been about more than what you wear, it’s a feeling rooted in confidence, freedom and connection to the ocean,” says Piera Onorati, senior vice president of merchandising at Authentic Brands Group. “Expanding into fragrance and personal care allows us to bring that feeling into new categories, creating products that fit seamlessly into our customer’s everyday life.”
Affton Coffelt, CEO of Broken Top Brands, says the partnership feels “like a natural extension.”
“As a female-founded company, we’ve always been passionate about creating products that help people feel confident, inspired and connected to the moments that matter most,” says Coffelt. “Roxy has built an incredible legacy around empowering women through adventure and self-expression, and we’re excited to bring that spirit to life through fragrance and personal care in a way that feels both elevated and accessible.”
The partnership will continue to expand throughout 2026, with additional product launches planned across multiple product categories to build a robust assortment and long-term category growth. Air fresheners and additional offerings are set to debut this summer. A larger holiday collection will launch in fall, including new scents — Vanilla Solstice, Frost Rush and Apres Shimmer — across an expanded range of products, such as car fresheners, shower steamers and giftable formats.
