Mud Pie appoints new chief marketing officer

Mud Pie, a leading gift and home decor brand, has appointed Jennifer Glover as its chief marketing officer.

As Mud Pie’s chief marketing officer, Glover will oversee brand marketing, digital commerce, customer acquisition and retention, CRM, social commerce, marketplaces, public relations and integrated marketing strategy. She will focus on strengthening the customer experience, expanding digital capabilities and driving long-term brand growth while continuing to support Mud Pie’s wholesale and direct-to-consumer e-commerce foundation.

“Jennifer is a transformational leader with a rare combination of strategic vision, operational excellence and deep digital expertise,” says Mark Smith, CEO of Mud Pie. “She understands how to scale brands in today’s rapidly evolving retail environment while staying true to the heart of the customer experience. Jennifer brings energy, innovation and leadership that will help shape the future of Mud Pie, and we are thrilled to welcome her to the team.”

Glover comes to Mud Pie with more than two decades of experience leading growth initiatives for consumer brands across e-commerce, omnichannel retail, CRM, digital marketing and customer experience. Throughout her career, she has led large-scale digital transformation efforts, scaled high-growth consumer business and driven measurable revenue growth through a combination of strategic leadership and hands-on execution.

“I am incredibly honored to join Mud Pie at such an exciting moment in the company’s evolution,” says Glover. “Mud Pie has built an exceptional brand with a loyal customer base, a strong culture and a tremendous growth opportunity ahead. I’m excited to partner with the talented team to continue expanding the brand, elevate the customer experience and build meaningful connections with consumers across every channel.”