Volcom, Quiksilver, Billabong, Roxy and RVCA will be making a return to Hawaii with the reopening of two premier retail locations on Oahu. In partnership with The Levy Group for Volcom and BR Japan for Boardriders, the brands are reestablishing their presence across Hawaii and are strengthening their ties to the surf community that has shaped their identity over the past few decades.
Boardriders will reopen its U.S. flagship Boardriders store in Waikiki through Authentic Brands Group’s partnership with BR Japan. Spanning more than 7,000 square feet and located by the Duke Kahanamoku statue, Authentic Brands Group says the store will serve as a key global retail location and will feature a mix of iconic action and outdoor brands, including Quiksilver, Billabong, Volcom, Roxy and RVCA.
“Our store sits right in front of the birthplace of surfing, the most important location in surfing history,” says Sammy Yoo, president of BR Japan. “This is our flagship store, arguably the most important property in the surf industry, and we want it to feel truly original. The imagery we’re collecting, from Waikiki’s early surf culture to iconic shots of our athletes honors the past while inspiring the future.”
Authentic Brands Group reports that a Volcom store will also be reopening in Haleiwa, anchored by the company’s partnership with The Levy Group, which is also leaning on longtime Hawaii retailer Cycle City for this reopening. The store will feature the brand’s apparel, swimwear, footwear, accessories and signature design energy, reintroducing Volcom’s unique point of view to both locals and visitors.
“Reestablishing Volcom’s presence in Haleiwa is an important milestone for us,” says Louis Levy, president of The Levy Group. “Hawaii has always been central to the brand’s story, and we’re committed to building stores with a partner that reflects the energy, creativity and authenticity that define Volcom. With our iconic Volcom houses at Pipeline only six and a half miles away, reopening this location is another step in supporting Volcom athletes, consumers and the community on Oahu’s north shore.”
The Boardriders portfolio of brands — including Volcom, Quiksilver, Billabong, Roxy and RVCA — was previously owned by Liberated Brands, which filed for Chapter 11 bankruptcy in 2025. Liberated Brands closed all its U.S. brick-and-mortar stores under its Boardriders portfolio. The licenses for Boardriders’ brands were transferred to Authentic Brands Group at that time.
Since acquiring the portfolio and assuming ownership of the brands, Authentic Brands Group has prioritized finding operators who share its values and recognize Hawaii’s significance within its heritage. The company says this progress builds on its success of opening 15 new stores across Western Europe, reflecting growth across its Action and Outdoor Sports portfolio. In total, Authentic Brands Group and its partners have opened more than 20 new doors globally, each essential to the brands’ continued retail expansion.
“This is more than retail returning to the islands — it’s our brands reconnecting with a place that has been essential to our identity,” says David Brooks, executive vice president of Action and Outdoor Sports at Authentic Brands Group. “Through strong partnerships and shared vision, we’re elevating the retail landscape, supporting local jobs and bringing surf culture back to the center of the experience.”
