Show organizers say Americana will be one popular style next summer, tied to America’s 250th anniversary.

Dec. 8, 2025

Dallas Market Center is preparing for the Winter edition of its Apparel & Accessories Market, taking place Jan. 20-23 during Fashion Week in Dallas. The January market will debut summer 2026 trends, newly added collections and recently opened showrooms. The event runs concurrently with KidsWorld (Jan. 20-23) and both the WESA International Western/English Apparel & Equipment Market and the AETA International Trade Show (Jan. 21-24), offering buyers expanded opportunities to source Western and English trends.

“January sets the tone for the year, and Dallas continues to be where retailers come to get ahead,” says Cindy Morris, president and CEO of Dallas Market Center. “From must-have apparel and accessories to the largest Western and English resources under one roof, this market delivers the trends and efficiency buyers need to start 2026 strong.”

Summer 2026 collections officially debut across the marketplace as retailers prepare for the upcoming selling season. Hundreds of collections will show for the first time in permanent showrooms on the 13th, 14th, and 15th floors, setting the trends for spring. New contemporary and Western showrooms to visit during market include Cotton & Rye Outfitters (WTC 14161), Rodeo Hippie (WTC 14153), and Thread & Supply (WTC 13696).

Inside KidsWorld on the 8th floor, Sugar Bee Clothing (WTC 8618) and Prodoh (WTC 8004) are debuting new showrooms; Beaufort Bonnet Company (WTC 8644) expands into a second showroom; and Buttercup Bebe (WTC 8404) and Jerry Coff (WTC 8462) have relocated.

Find trend-driven young contemporary apparel and accessories offering new collections for summer on the 12th floor. The 13th floor represents exhibitors for apparel, accessories and footwear, and offers high-end apparel as well.

Dallas Market Center says buyers will see a few summer trends during its Apparel & Accessories Market. Bright colors and bold accessories are expected to be big next year and will make a splash on runways at the event. Americana will also be popular: Leaning into the United States’ 250th anniversary, American-themed apparel and accessories will be trending on both the contemporary and Western runway. Additionally, show organizers say bejeweled apparel will be big next summer, along with fringe, feathers and fun textures.

Pre-registration for Dallas Apparel & Accessories is now available at www.dallasmarketcenter.com.