Greg Norman Collection, a worldwide marketer of technical golf wear, is partnering with Dr. Guy Harvey to launch a limited-edition collection inspired by a shared love of sharks. The exclusive collaboration is currently available in select golf shops and online at gregnormancollection.com.
GNC, owned and operated by Tharanco Group, offers a complete golf lifestyle brand for men and women and is known for its four-color shark logo. The GNC x Guy Harvey collection interprets the artist’s dynamic original shark artwork across a 19-piece collection of golf polos, T-shirts, hoodies and swimwear. The introduction includes a series of golf polos along with casual beachwear. A second drop will launch on Feb. 1, 2026.
“When we look at those who love our shark, we see those who also appreciate Guy Harvey’s work and his commitment to ocean life,” says Michael J. Setola, president and CEO of Tharanco Lifestyles. “If you enjoy any time at the beach, Guy Harvey’s artwork is a part of the lifestyle, and sometimes, the landscape. You can’t help but be drawn into the details and the passion he puts into every piece of his art.”
A portion of the proceeds from the limited-edition collection will benefit ocean conservation education and research through the Guy Harvey Foundation.
“This collaboration brings together art, performance and purpose in a way that celebrates the lifestyle we all love and one of my favorite species — sharks,” adds Dr. Harvey. “This collection isn’t just about apparel; it’s about inspiring people to enjoy, respect and protect the natural world.”
