ANDMORE’s August 2025 Atlanta Apparel and Formal Markets concluded a week of cross-category sourcing and industry connection with Atlanta Apparel running Aug. 5-8 at AmericasMart Atlanta. The combined markets attracted buyers from across the Untied States and internationally, with successive days of order writing for Autumn/Winter 2025 alongside early commitments for Spring/Summer 2026.
“This August market season delivered success in every category, solidifying Atlanta as a can’t-miss destination across apparel and formal categories,” said Caron Stover, ANDMORE senior vice president of apparel.
Stover said buyers finalized their end-of-year assortments while also starting early Spring/Summer 2026 commitments. Attendees traveled to Atlanta from 48 states and 26 international countries, with growth reported across Southeastern and Southwestern categories.
Across nine floors of permanent showrooms and four floors of temporary exhibits, Atlanta Apparel delivered an active, high-volume buying event. Retailers shopped a full spectrum of young contemporary, contemporary, resort, holiday and accessories resources while showing particular interest in immediates and early Spring/Summer 2026 collections. Exhibitors noted strong order writing from both returning accounts and new-to-market buyers alike.
“This market has been positive. We’ve had great orders from our regular clientele, and even brought in exciting new customers,” said Doris D’Angelo, owner of D’Element Style showroom. “Having a permanent showroom makes a huge difference because buyers can step into our world, see everything we carry and experience the brand in a way you just can’t in a booth. This showroom has helped us attract more customers and truly showcases what makes us unique.”
Additionally, the strength across temporary exhibits was palpable this August, with veteran exhibitors noting record-breaking markets. “This market was absolutely amazing. We doubled our sales over last August numbers,” said Isis Kim, show supervisor of temporary exhibitor HYFVE. “Atlanta draws a great mix of buyers, and when you tailor your presentation to this audience, the response is incredible. The energy and engagement here really set it apart.”
Buyers across the market even took to Instagram, noting the discovery of top trends across Autumn/Winter 2025 categories.
“We had a great time at Atlanta Apparel checking out all the great Autumn and Winter items. We found the best styles from cozy and casual basics to elevated and luxe statement pieces,” said Magnolia Jane Boutique in Owens Cross Roads, Alabama.
Additionally, the semi-annual children’s presentation offered Spring/Summer 2026 order writing, with buyers exploring a mix of new and returning brands. Retailers used the market to refresh their assortments for upcoming seasons, discover new product lines and strengthen relationships with key resources in the category.
“Our first market has been overwhelming in the best way. Coming to market and seeing products in person makes such a difference; you can feel the quality and know exactly what you’re getting,” said first-time buyer Selena Bloodworth, owner of Whimsy and Wild Children’s Boutique in Mountain Home, Arkansas. “Coming to Atlanta has been a huge learning experience about buying seasons and shipping timelines, and we’ll definitely be coming back to Atlanta better prepared and excited for what’s next.”
Daily brand-partnered events and market activations added energy and networking to the August markets, drawing strong attendance and creating a lively, collaborative atmosphere. Many buyers reported discovering new products or placing orders after experiencing brand-hosted activations, from hands-on customization stations to themed receptions.
The next Atlanta Apparel market runs Oct. 14-17 at AmericasMart Atlanta. Registration and information will be available at www.atlanta-apparel.com.
