A Connecticut store that has focused on men’s gifts is expanding it’s offerings.
In 2021, Caroline Olson opened Post Road Supply as a gift shop for men’s name-drop merchandise, apparel and gifts in Old Saybrook, Connecticut. The store opened to fill a much-needed niche in the community, providing a one-stop destination for gifts, apparel and New England-themed souvenirs all geared toward men.
At the start of 2025, Olson says she expanded Post Road Supply’s focus to also offer a variety of coastal-themed gifts and apparel.
“We had some unused space in a section of the store that had couches for guests, so we took those out and transitioned that space to be more functional,” she explains.
Removing the couches gave Olson an opportunity to reorganize the shop and expand into new merchandise categories, including coastal gifts and coastal-themed kids’ apparel, specifically.
Olson says Post Road Supply still wants to have a heavy focus on offering a wide selection of men’s gifts and apparel to serve that niche, explaining that she wants Post Road Supply to serve as a unique boutique for men’s merchandise.
“I wanted men to have a space to buy apparel and gifts,” she shares. “I want to offer them a curated shopping experience. As much as I want men to have their own shopping space, I also want this to be a great space for women buying gifts for men in their lives, like their dad, brothers, husband. Part of that is leaning more into coastal goods and more categories, such as the candles or coastal baby apparel.”
The shop added Angel Dear footie pajamas as one of its new coastal baby apparel options, and Olson says those have sold out fast.
By adding more coastal gifts and apparel, Olson says she is hopeful Post Road Supply can offer both locals and vacationers a seamless shopping experience.
“We’re leaning more into our coastal New England vibe,” she says. “And people have been loving it. In retail, you have to spin the wheel, try new things by moving things around and adding new merchandise.
