Men’s Stuff offers bold prints in timeless resort-inspired styles.

March 21, 2025

Lilly Pulitzer has released Men’s Stuff as a new menswear collection. Men’s Stuff is the brand’s first menswear collection to debut in over 15 years.

The clothing brand says the new-yet-nostalgic line is named after what Pulitzer originally called her men’s apparel designs: Men’s Stuff. Drawing inspiration from Palm Beach in the 1960s, the collection features heritage colors and prints, re-envisioned for the modern man.

Lilly Pulitzer says the collection includes timeless styles that are rooted in the company’s resort heritage, such as linen shirts with printed bottoms, blazers, ties and pocket squares.

Sean and Lilly Ferreira, Pulitzer’s granddaughter, hosted a First Access event at the company’s Worth Avenue store in February to mark the new line’s debut. The company plans to drop new Men’s Stuff capsules every season this year, starting with spring.