Beach season will rapidly be upon us. Soon traffic will start picking up and customers will be coming to your store for their beach necessities. You can help them make this year’s beach experience their best yet with beach accessories that are easy to transport, add a level of comfort and don’t compromise on style.
Simply Southern is known for its coastal style apparel and accessories and in 2025, the company’s beach accessory options are many.
“We’ve curated trendy accessories tailored to resort and coastal retailers, including our trending beach pillow, sand-free beach towel and the bestselling Simply Totes,” says Sales Manager Jourdain Foster.
After taking a pause on these popular beach totes in 2024, Foster says Simply Southern customers passionately urged the company to bring them back.
Due to customer requests, Simply Southern brought back its Simply Tote in eight colors after taking a brief break.
“We listened and went above and beyond by introducing eight colors which are all too good to choose just one,” Foster says. The colors include: aqua, shell, sand, wave, rose, sky, lilac and seafoam.
Other popular beach accessories for the Greensboro, North Carolina-based company include quick-dry, sand-free beach towels. Available in six patterns, each towel is paired with a matching patterned bag made from the same material.
“We’ve also expanded this line to include inflatable beach pillows in matching patterns, packaged in a compact pouch that fits easily into a beach bag. Pairing these two item is perfect for beach or poolside lounging,” she says.
The company’s Mighty Fan was a big hit at the recently concluded Grand Strand Gift & Resort Merchandise Show in Myrtle Beach in December 2024, notes Foster.
“These rechargeable fans come with a stand that can hold the fan upright and includes a notch for holding a phone. They come pre-charged and are ideal for a practical impulse buy, especially in warm weather,” she describes.
The company has also brought back its Summer Essentials Kits in 2025 with updated accessories.
“Each kit includes chair clips to secure your beach towel, a koozie, a coastal keychain, a small pouch for keys and money and a door hanger for your hotel room. Everything comes in a clear plastic zipper pouch that’s perfectly sized to hold your phone, wallet and sunscreen — an all-in-one solution for your beach and pool needs,” Foster shares.
Sand saver
Powder Pouch co-founder Mary Conway has observed a great resurgence in walking for exercise and a rise in surfing over the last 20 years. This makes a day at the beach about more than sitting back.
“People are exercising, enjoying watersports and needing more than ever to brush off beach sand for post-activity comfort,” she says.
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Powder Pouch is a beach sand remover. The pouches are available in multiple beach patterns and natural cornstarch powder refills are available in beach fragrances or unscented.
Answering the call for the more active beachgoer, the company will be launching a new design in 2025 with a waterproof carrying case and a toggle drawstring cord closure.
The company, which donates to a beach charity with every purchase, will also be launching a series of new fragrance refills.
“It is our goal to put a Powder Pouch in every beach bag and increase the numbers of families, ocean animals and clean-water charities that benefit with each purchase,” she says.
Eye protection
Having eyewear that not only protects but stays put is imperative for the active beachgoer. Blue Planet Eco-Eyewear is all that plus it’s eco-friendly.
The company offers an eco-friendly line of sunglasses made with recycled materials, featuring UVA/UVB protection and polarized lenses.
“Our bestsellers are the Eco-Friendly Polarized Wood Sunglasses, known for their blend of style, sustainability, and sun protection,” explains Karen Bernard, vice of sales. “They feature high-quality polarized lenses for optical clarity and glare reduction, making them ideal for various activities like lounging on the beach, hiking or driving.”
Top-selling styles are Amador, Bodie, Cora and Nora. In 2025 the company is introducing Eco-Active Polarized Sunglasses made with recycled anti-slip frame materials.
Comfort collections
Brian Kirk, co-founder and CEO at Ballast, recognizes that even among so many active folks at the beach, people still want to take a break and lay on the beach. When they do, it doesn’t have to be uncomfortable.
“Our primary focus is on designing and producing the only pillow that’s built for the beach,” he says. “As beachgoers, we’ve gone too long using crumpled-up towels and other uncomfortable makeshift pillows, while relaxing at the beach. The Ballast Beach Pillow is the only pillow designed to withstand the wet and windy conditions of our shorelines, so you can enjoy the most relaxing beach day of your life.”
The Ballast Beach Pillow is designed to withstand wet and windy conditions.
Kirk says the company’s original Ballast Beach Pillow is currently its bestseller. “People love the pillow’s quality, convenience, and innovative features: such as an attached pouch you can fill with sand to keep the pillow from blowing away on a windy day, and a compartment where you can insert Cooling Gel Packs to cool you down under the hot sun.”
The company has also introduced a new pillow design called the Ballast Pro, which Kirk says was inspired by customers asking for a pillow with a hole for your face when lying face down, like on a massage table. The Ballast Pro functions as a neck pillow when traveling and has a pocket for cooling packs to cool down your neck when lying on your back.
“The Ballast Beach Pillow brings the excitement of being new while also delivering the comfort and relaxation that customers are currently looking for,” says Kirk.
People don’t just want to lay on the beach. For some, sitting is the preferred position. Denovo carries a full assortment of beach chairs under its Kijaro brand, which include breathable ballistic mesh fabric.
“Our product offering starts with our quad frame Surf Chair, then steps up to our Beach Sling Chair, then transitions to our bi-fold Sea Breeze Chair (low profile with seven reclining positions) and Tidal Wave Chair (standard profile with five reclining positions), and ends with our motion offering, the Rok-Back Chair,” says Jay Schrade, vice president of finance/business operations.
The company revamped its Coast line with new colors, materials and prints/patterns. All chairs include a carry strap, with all of the bi-fold chairs having back straps to keep both arms free.
“Our Coast collection is designed to withstand the elements of your journey. Inspired by colorful, exotic destinations, Coast showcases premium materials and classic Kijaro styling,” says Schrade.
Shade rules
And what chair is complete without a beach umbrella to set it under? BeachBub USA manufactures the first commercial grade beach umbrella that weighs under 10 pounds, complies with the ASTM F3681-24 Beach Umbrella Safety Standard and carries a 10-year warranty. The company also sells the BeachBub Ultra base that will fit on all 7.5 foot or less beach umbrellas.
The base will make any umbrella compliant with the safety standard, according to Bill Schermerhorn, president, BeachBub USA. “The ASTM F3681-24 compliant anchor must be used on beaches that enforce this new safety standard.”
The company also offers the Tray Table System that keeps all items sand free and and it is developing a BeachBub Lock Box which would secure valuables while users go for a walk or take a swim.
Staying afloat
Paradise Pad is helping water enthusiasts stay afloat with its inflatable rafts and paddleboards. The company’s bestsellers are its 10-foot round and triangle shaped splash islands and the inflatable chair.
“Customers love them due to being easy to carry, inflate and fun for all in the family,” says Co-Owner Mike Hayden.
The company is offering electric fins for paddleboards, too, which Hayden says are becoming quite popular. “The electric fin would replace the current fin on the paddleboard and it can assist in making paddling easier,” explains Hayden.
Floatable hammocks like this one from Aquaboss, left, and inflatable chairs like this one from Paradise Pad, right, are taking inflatables to new levels of comfort and style.
Aquaboss is another company offering floatables. It’s water hammocks come equipped with a floating drink holder and a waterproof insulated phone bag that protects your phone from splashes.
“The materials that we use are UV resistant, mold resistant and fade resistant,” says Fran Szmark, “the boss” at Aquaboss. “Whether you’re lounging by the pool or enjoying a day under the shade of a beach umbrella, this water hammock offers the perfect blend of comfort and convenience.”
The company also offers modular floats and Luxe lounges that allow users to hook up lots of inflatables together to enjoy with friends.
Getting in the game
Shoreline is a growing segment of the biannual Surf Expo trade show, according to Show Director Roy Turner. This show category encompasses everything someone would need for a day at the lake, including paddleboards, chairs and coolers.
During the September 2024 show, beach games had a strong emerging presence in this category, according to Turner.“Not only is it a new category it is something to get people into the store again,” Turner said.
Bucketgolf, Cornhole and Ring Toss type games are just some examples of games that are trending.
“We’ve seen some inventive outdoor games come into play at various price points across all markets from resort and lake life,” he says.
Whether it’s a fun accessory, an added convenience, or a safety precaution, you can help your customers be prepared for their next trip to the beach with the latest beach accessories.
