Strategies for sales

The start of the year is a prime time to clear out older merchandise and make space for new spring collections. This season is an excellent time to move slower-selling stock to make room for fresh inventory.

When planning sale item merchandising, I focus on three key strategies: space allocation, presentation and effective signage.

Space allocation

I often suggest limiting the space dedicated to sale items to prioritize full-priced goods. But during sale seasons, dedicating prime retail space for sale items makes sense if you want to move through it quickly.
Place sale items on a front table, rack or even in a window to maximize visibility and encourage sell-through.

"When planning sale item merchandising, I focus on three key
strategies: space allocation, presentation and effective signage."

Presentation

It’s always important to elevate the perceived value of merchandise through a strong presentation. I still believe this when it comes to sale items, but I tend to take an approach focused on clarity and convenience.

Avoid displaying sale items in sizes with limited availability. Choose sizes with greater stock to avoid constant replenishment.

Signage

Signage must be clear, to the point and visible. The most visible signage is white lettering on a dark background, so try white letters on “red” for printed sale signage.

Use direct language like “25% off” or “50% off.” If multiple discounts apply to one section, use signage terms like “sale” or “clearance” to keep it simple.

Sales success