With the Daytona International Speedway in town, Daytona Beach, Florida, regularly has big events drawing people from near and far to the beachside city.
“Daytona Beach is a town that lives and dies by its special events,” says Bruce Miller, owner of Salty Dog Surf Shop located there.
Some popular events include car races at the Daytona International Speedway, bike events and spring break. With all the events in town, Salty Dog Surf Shop makes sure to connect with customers coming to town just for those occasions.
Jeep Beach is a growing event in Daytona Beach that takes place late spring each year. Thousands of Jeep owners flock to town to connect over their love of the vehicle and check out Jeep vendors at the Daytona International Speedway.
With a growing interest around Jeep Beach, Salty Dog Surf Shop even started to make branded shirts just for that event. “We have been making a Jeep Beach shirt for over a decade now,” says Miller.
