Savvy Shopkeeper Founder Kathy Cruz to share essential financial metrics to propel your coastal store’s success.

June 19, 2024

The Coastal Connections Conference has announced that Kathy Cruz, founder of the Savvy Shopkeeper, will be the keynote speaker at the 2025 Coastal Connections Conference, Feb. 11-12, 2025, at the Margaritaville Resort Orlando in Orlando, Florida.

With a passion for indie retail, an eye for trends and an analytical mind, Cruz has carved her niche as a go-to expert for brick-and-mortar business owners looking to thrive in the ever-evolving retail landscape.

As the founder of Savvy Shopkeeper, she has transformed her experiences and insights as a retailer and entrepreneur into a valuable resource for fellow shop owners. Through her blog, podcast and social media platforms, Kathy shares practical tips, success stories, and industry trends, empowering indie retailers to navigate challenges and maximize their potential.

“We are ecstatic to have Kathy Cruz of Savvy Shopkeeper as the keynote speaker for the 2025 Coastal Connections Conference,” says Kristin Ely, director of the Coastal Connections Conference. “After participating in panels during the 2023 event, it was clear Kathy has a wealth of ideas to share with the seaside retailer community to help their businesses thrive. Her keynote will undoubtedly motivate retailers to take a fresh look at their business and take immediate steps to boost revenues.”

"Seaside Success: Seven Essential Financial Metrics for Growing Your Coastal Retail Business" will kick off the main conference on Feb. 11 from 1:15-2:30 p.m.

This engaging and informative presentation is tailored for independent retailers in coastal destinations, providing them with the financial insights needed to thrive in a competitive market.

Attendees will gain a deep understanding of key metrics that can drive their business growth and profitability, from managing inventory efficiently to optimizing your pricing strategies.

Attendees will walk away with actionable takeaways to implement immediately, including:

  • Discover strategies to maximize your profitability and boost your bottom line;
  • Learn how to optimize inventory management for better cash flow and reduced costs;
  • Understand the financial health of your business to make data-driven decisions;
  • Uncover techniques to set realistic sales targets and achieve sustainable growth; and
  • Explore methods to enhance your revenue through effective sales tactics and customer engagement.

Cruz says, “Coastal retailers will not want to miss this opportunity to learn and equip yourself with the tools to make data-driven decisions that will propel your store's success.”

Registration will be opening soon. Learn more about the Coastal Connections Conference at