The market will take place in June 2026 since Atlanta is hosting FIFA World Cup matches that summer.

June 10, 2024

ANDMORE has rescheduled the Summer 2026 Atlanta Market and co-location with Atlanta Apparel to accommodate a successful market while Atlanta hosts FIFA World Cup matches. The two markets, which will run concurrently across all three AmericasMart Atlanta buildings, will offer attendees a broader range of complementary resources and synergistic cross-category shopping opportunities.

The Summer 2026 combined markets will run June 9 – 14 at AmericasMart Atlanta, with temporaries opening on June 10.

Atlanta Market’s typical summer market date pattern in mid-July was in direct conflict with FIFA World Cup 2026 matches that run from mid-June through mid-July in downtown Atlanta, including a semifinal showdown on July 15.

“When we learned of the overlap of our Summer Atlanta Market with the FIFA World Cup matches, we began to explore alternate dates in order to secure hotel rooms and amenities needed for our tenants, exhibitors and attendees,” says ANDMORE CEO Jon Pertchik. “The concurrent scheduling of ANDMORE’s Summer 2026 Apparel and Gift & Home Markets will provide both industries with a unique opportunity for a dynamic and efficient market experience.”

Hundreds of thousands of soccer fans are expected to use Atlanta’s entire hotel inventory during the FIFA World Cup. ANDMORE says it has secured additional hotel room blocks to ensure ample availability for the Summer 2026 combined market dates. Attendees can begin booking their accommodations on July 14, 2025, through the market websites or at the on-site booking desk at AmericasMart.

This change in 2026 does not impact Atlanta Market dates this year or in 2025. Summer 2024 Market dates are Tuesday, July 16 – Monday, July 22. Summer 2025 Market dates are July 15 – July 21.

Atlanta Market offers an immersive wholesale sourcing destination, housing a large product mix for gifts complemented by a broad selection of home décor, furnishings, apparel and outdoor living products. It features three buildings with 51 floors of showrooms and temporary exhibits with thousands of brands that attract retailers and designers from across the United States and over 60 countries. The market is owned and operated by ANDMORE, formerly International Market Centers.