ANDMORE presented overlapping season-break markets — Atlanta Apparel and Formal Markets — showcasing the top Autumn/Winter 2024 styles across contemporary, apparel, accessories, bridal, homecoming and more with intentional buying reported across the markets, which ran April 9-12 at AmericasMart Atlanta.
“ANDMORE’s Apparel and Formal Markets once again have effectively connected sellers with focused buyers across key apparel categories, as well as bridal, homecoming and quinceañera,” said Caron Stover, ANDMORE senior vice president of apparel. “In true ANDMORE fashion, we continue to bring together dedicated retailers and exhibitors and to solidify the Southeast as the go-to sourcing destination for all things apparel and formalwear.”
The concurrent apparel and formal markets attracted visitors from 42 states and 10 countries, with the Southeast and Midwest drawing the highest attendance rates. According to ANDMORE, 20% of buyers at the April markets were new to Atlanta.
April Atlanta Apparel showcased a depth of the newest cool-weather styles, summer immediates and accessories across its 350-plus temporary exhibits and 475-plus permanent showrooms. Top categories sourced at the April buying event included accessories, denim, contemporary and young contemporary apparel and shoes.
“We source for all ages, from college-aged women to contemporary,” said Emma Waters, sales manager at Virginia Luxe LLC in Statesboro, Georgia. “This market, we found many great gameday pieces and athleisure. On top of a great buying experience, the events at market were phenomenal and the vendors all treated us like royalty.”
Brands reported robust order writing spanning across diverse geographic regions, as hundreds of buyers traveled to Atlanta to engage with notable exhibitors, fostering ongoing relationships.Brad Hughes, co-owner of Brad Hughes Showroom, said, “In Atlanta, we see dedicated retailers and a business model that we don’t see anywhere else — Atlanta is at the intersection of resort, mountains, country club and more.”
Kellie Carlson, wholesale manager of Teleties, added, “Georgia is our No. 1 selling state, and we have been at all five Atlanta Apparel markets per year since the brand launched seven years ago. We get buyers from all over, and more recently, from the Northeast, which has been great to see in Atlanta. In addition to our normal walk-by and returning clients, we also sell the highest quantity of our gameday collection here.”
ANDMORE’s five Atlanta Apparel markets feature the latest looks in contemporary, young contemporary, women’s modern, shoes, fashion accessories and more, plus specialty categories such as children’s and plus-size at AmericasMart Atlanta. Atlanta Apparel is owned and operated by ANDMORE, formerly International Market Centers. The next edition of Atlanta Apparel runs June 4 - 7. For more information, visit www.atlanta-apparel.com.
