Shelly Cove joins Puppie Love and Kittie Kittie as MD-Brand’s third company to support animal causes.

Feb. 21, 2024

Baltimore-based Maryland Brand Management Inc. (MD-Brand), has announced it has added the apparel brand Shelly Cove under its management.

Over the past nine years, Shelly Cove has donated over $200,000 to sea turtle conservation and several other charitable causes.

Ali Pfeifer, sales manager, MD-Brand, says,We plan to continue this legacy by donating 10% of our net profits to various sea turtle and ocean conservation organizations.”

MD Brand currently manages seven established brands. According to Pfeifer, the company started talking to the owners of Shelly Cove and the brand seemed like an ideal fit for the company.

“It aligns perfectly with two of our current brands,” notes Pfeifer. “We established Puppie Love in 2017 as a way to continue doing what we know, make T-shirts, but to help a cause that we love, rescuing dogs. Being the animal lovers that we are, we wanted to help more than just dogs. The next cause that made sense, Help Rescue Cats! In 2018, Kittie Kittie was born. The opportunity to manage the Shelly Cove brand presented itself, and we thought why not? We are helping dogs and cats, let’s add turtles too!”

Shelly Cove’s logo has been updated and it currently has seven T-shirt designs available and another four T-shirt designs will be released soon. Pfeifer says the company is interested in expanding the brand into more apparel and accessories.

“We will be introducing these stock products to retailers on a wholesale level very soon,” says Pfeifer. “We also hope to offer custom options for retailers in different resort areas.”

More information about MD-Brand is available at www.md-brand.com.